It may be overshadowed today with the introduction of new communication and marketing channels, but voice process and telemarketing services are the most efficient for boosting sales. The best part is that it doesn’t involve forcing clients to buy or implementing complex approaches. Only an effective strategy and simple secrets, which will no longer be secrets, are all about tapping to the market potentials and bring you new clients and customers. These secrets also distinguish better telemarketing performers from the others who fail to perform.
Here are some easy tricks scratched out from the surface.
1.. Replicate a system
Getting success with telesales involves following what other successful companies are doing. Since they have done it before you, you can replicate their system, tested techniques and methods. This will avoid the time and money for heavy legwork and experimentations that might not always work. They have already gone through those phases and have down patted their formula. So, you can say that the first trick to get success with a voice process is thorough competitor analysis. Discover what they did and bring in some customization as per requirement and follow the same.
A systematic approach helps agents copy, implement, tailor and master the repeated series of actions. Without following a system, even exceptionally talented employees find it hard to achieve predictable sales results. Reinventing a wheel is time-consuming than directing the wheel in the direction you want to move. In popular call center terms it is known as leveraging O.E.P (Other People’s Experience).
2. Summarize and verify the pitch
Your client or customers know that you are going to pitch at some point. The secret is to ease out the communication by taking clients through a verbal wind up. This will keep them prepared for the upcoming conversation. When they know that you have started pitching, they might listen more carefully and prepare questions to ask you next. This is a good sign because it shows that the client is evaluating your offer and interested.
For instance, “Ok, let me summarize your requirements as I have understood and what our company can offer to you.”
To reduce smokescreen hindrances in voice process and increase the odds of converting the lead, it is essential to summarize and verify the pitch.
3. Do not delay implementing
When some new or innovative ideas are found, instead of delaying, start implementing them immediately. Avoid the affinity to wait for the right moment or see how others are doing it. Do not wait for the next sales quarter because by then a new idea might get old you never know. But why do we hesitate in implanting new ideas or systems, in the first place? There are three apparent reasons:
. Out of fear to fail or looking silly or be rejected
. It consumes time to master and puts additional pressure on already overloaded voice process agents
. The “change” factor is always uncomfortable and unwelcoming
However, with the change in customer demands and technology, bringing alterations in the process you work is the only way out to achieve success. Outsourcing the voice process might help you find time and alleviate the discomfort of change.
