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Digital marketing, at its most basic level, is advertisement delivered via digital channels such as search engines, websites, social media, email, and mobile apps. Digital marketing is the process of businesses endorsing products, services, and brands through the use of these online media platforms. Consumers rely heavily on digital tools to conduct product analysis. 

According to Think with Google marketing insights, 48 percent of consumers launch their searches on search engines, while 33 percent go to brand websites such as Accounting firms and 26 percent go to mobile apps.

Although modern digital marketing is a vast network of channels into which marketers must simply integrate their brands, online advertising is much more complicated than the channels themselves. Marketers must delve deep into today’s vast and intricate cross-channel landscape to explore tactics that create an impact through interaction marketing in order to realize the true potential of digital marketing. 

The method of creating meaningful relationships with new and returning customers based on the data you accumulate over time is known as engagement marketing. By engaging consumers in a digital environment, you can increase brand recognition, establish yourself as an industry thought leader, and place your company at the top of the customer’s mind when they’re ready to purchase.

Marketers can gain valuable insights into target audience preferences while also introducing new methods of customer interaction by adopting an omnichannel digital marketing strategy. Companies should also hope to see an improvement in employee retention. 

Companies with good omnichannel customer engagement plans maintain an average of 89 percent of their customers, according to a survey by Invesp, compared to companies with poor omnichannel systems, which retain just 33 percent of their customers.

Consumers should expect to see a continued growth in the number of wearable devices available in the future of digital marketing. Forbes also predicts that in the B2B space, social media will become more conversational, video content will be refined for SEO purposes, and email marketing will become much more personalized, according to Forbes.

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