A recognized SEO agency in Sri Lanka will tell you that Search Engine Optimization (SEO) generates long-term organic traffic to your website, whereas Search Engine Marketing (SEM) focuses on immediate, paid results. So, should you put your money into SEO or SEM?
The fact is that getting channels to function together is what digital is all about. Search engine optimization and search engine marketing are two sides of the same coin. Both have the same aim of increasing visitors to your site in order to increase conversions; they just go about it in different ways. Knowing when to apply each marketing tactic may make the difference between a successful or unsuccessful digital marketing campaign.
Any strategy that aids a brand in gaining attention by appearing on search engine results pages is referred to as search marketing (SERPs).
Within search marketing, there are two key categories:
SEO is a type of search engine optimization that makes use of natural tactics to appear in search results. SEM, or search engine marketing, is a type of marketing that makes use of sponsored tactics to appear in search results. The primary distinction between SEO and SEM is that SEO is a natural tactic, whereas SEM is a paid technique.
SEO is a digital marketing strategy for increasing the quality and quantity of organic search traffic to your website. The purpose of SEO is to get your website to the top of the organic search results.
The sponsored search results and the organic search results are the two primary categories of Google's search results. The top result is a sponsored advertisement, whereas the two results below it are organic. When it comes to SEO, you should put your whole effort into ranking in the organic results. The SEO services in Sri Lanka will educate you more on this topic.
In the end, you want to attract individuals who are truly interested in your products and services and are likely to become clients, not just any traffic. As a result, traffic quality is an important part of the SEO definition. You want to boost the quantity of traffic after you have a high grade of people clicking through from the SERPs.
