As of 2021, about 61% of B2Bmarketers stated that search engine optimization and organic traffic had generated more leads than other forms of marketing. So, there is no question why ecommerce businesses require a strong SEO strategy to stay ahead of all competitors. This is true for all ecommerce store owners trying to grab the market in India’s capital city, Delhi.
Moreover, the competition is exponentially increasing as more and more businesses are shifting to the online market. So, the selection process for a professional SEO company should be more stringent.
Here are a few services to look for in the best SEO company in Delhi.
Schematic Markups
Many elements associated with ecommerce websites like products, reviews, tutorial videos, etc., require schema markups for improved visibility. An ACM Queue survey reveals that about 1/3rd of Google search results feature a rich snippet with Schema.org.
Rich snippets garner a significant amount of organic traffic, and any business claiming to be the best should offer it.
Pagination Elements
The best company in Delhi NCR will know how to incorporate pagination elements in a website and generate superlative results through it. Aspects like large clickable areas and spaced out page links offer a simpler navigation process to the customers, which improves dwell time and customer retention.
Canonical URLs
Ecommerce websites contain several similar pages, and Google only crawls one of them that it considers the “canonical URL“. Experts must let Google know which page to index instead of allowing it to select one randomly.
A digital marketing services provider should have the expertise of creating crawl-worthy content and then pointing Google bots in that direction. This will let the search engine understand how credible the website is and reward it with a better SERP ranking.
User-Friendly Website Design
A user-friendly website design would be fast, simple, informative, and attractive. Visitors can create an impression of a website within seconds; so, the site must be impactful from the very beginning.
While design and loading speed create the 1st impression of a website, it is substantiated by the site's simple navigation and informative nature. So, business owners should check the agency's prior works and decide whether they are pleased with the user experience or not.
Ecommerce Specific Content Creation
About 47% of consumers go through 3-5 pieces of content before contacting a salesperson. Thus, the content on an ecommerce website plays a significant role in building a perception in the visitor's mind.
Thus, every content on the website should communicate the best possible version of those products and compel the audience to purchase them.
Optimization Of Product Descriptions
“Product description” is separately mentioned here because this particular type of content can actually create a severe impact on the website's sales. The best SEO company in India would know how to mold product descriptions according to the target audience and create the best possible outcome.
Individuals can discuss how the agency approaches buyer persona or keyword integration in a product description to gauge their expertise and understand if they are indeed the best.
Companies usually offer multiple SEO packages for their clients to choose from. However, in most cases, with a price drop, the number of services also reduces. So, business owners should compare at least 3-4 companies before settling for one.
Spending more than what a business earns on SEO is certainly not a wise practice. Individuals should decide on a budget and required services before looking for a package. One should understand that if he/she is exhausting more on optimization than the original profit, the agency is not right for them. The best SEO company in Delhi for any business owner would be the one that actually improves revenue generation and not decrease it.
