The virtual world is ever-changing, catering to the demands that the audience puts forth. With the newer platforms emerging, the older ones are facing tough competition to hold down the fortress.
But Facebook and Instagram are two social media giants that are thriving along with each other. Though Facebook still reigns as the most used virtual world, Instagram is solidifying its base with almost 1 billion users.
Both are a go-to platform for marketing and advertising for businesses, but which one is better in today's time?
-
Number of users
The number of active users a platform receives may indirectly impact the exposure you may receive on the platform. The more users, the more your content is viewed and shared among them. And hence, the more chances for your brand to get promoted.
Facebook rules in the number game, with more than 2 billion active users each month. The number surpasses Instagram’s average by more than a billion.
-
Target audience base
Each brand has a consumer of a particular age group that it targets. This is a prominent area that divides the two platforms.
Most of the consumer base of Facebook pertains to the people of older age group whereas Instagram boasts of the millennials. The targeted audience greatly influences how your marketing and promotional strategies work out.
-
Engagement
This is the factor that influences directly on the growth and success of your venture in the virtual platform.
Instagram has a better engagement ratio than Facebook. Similar posts posted on both platforms indicate the disparity between the two. Even though the Facebook page may have friends, the engagement is less than Facebook.
-
Centered
The disparity in engagement is because of the centeredness.
Facebook as a platform has multiple sub-areas to explore, which in turn bifurcates the audience. However, Instagram is just the opposite. Every other sub-area (stories. IGTV, reels) leads the viewers to your main page. This is very advantageous for the brands, as they can explore different media without losing the consumers.
-
Standing out
With its large user base, Facebook has higher competition than Instagram. Your brand has less visibility, and it is difficult for the users to track them down.
In comparison to this, Instagram provides a better option. Though the competition is less, the competitiveness among the brands is not less. The place makes you chart new strategies and plans to move ahead in-game, but your brand has more visibility, to begin with.
-
Connect with the consumer
Consumers lookout for more than just products. They also want to build a connection and partnership with the brands they are investing in. This may be one reason why small businesses are thriving on the virtual platform.
Instagram, with its better and hassle-free mode of engagement (comments and DMs), provides a better platform for the brands to connect directly with the users.
Conclusion
This means that abandoning one media for the other might not be a good strategy. However, you build a strategy to work more aggressively on one. Your brand and the target audience determines which that platform should be.
