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World is healthy and tidy. Whether we are talking about confectionery, chocolate or cookies, product packaging is studied down to the smallest detail: design is king.

Faced with an increasingly competitive world, do not miss this opportunity to make your brand emerge. By respecting the main stages of the process, you will be able to condition the customer’s first impression on your product and even throughout its life cycle. Choose the Custom CBD oil packaging in this case.

The Main Stages of the Packaging Design Process

The rule of the first twenty seconds, the famous “first impression”, you know? With objects, it’s exactly the same thing: your potential customer will judge your product in a few flick of an eye. And this is where the packaging design process comes in because beyond a simple “packaging” and a grouping of visual and editorial information, packaging is also a way of telling a story.

In terms of design, specialists today speak of a systemic approach, that is to say where there is interdependence between the stages with possible back and forth between marketing, technology and normative aspects.

Whether you decide to use a specialized structure or not, it is important that you know the basics of the packaging design process. Here they are in broad outline. From the first step are born working hypotheses or “creative orientations” that you will have to prioritize. Choosing a management that best meets the specifications is not always easy.

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