Email marketing is still one of the most cost-effective and result-driven marketing tools for generating quality leads. An email marketing agency in UK helps your business generate revenue by high-volume lead generation and customer relationship management. In UK, the GDPR compliant email marketing services are rare to find. You should make sure that the agency complies with General Data Protection Regulation; otherwise, you might face penalties.
Here are some reasons why a UK-based business or a business targeting UK customers should rely on a professional email marketing agency.
People find emails more trustworthy
Investing in email marketing has always been a smart decision. The average ROI for email marketing is always satisfactory, and people are likely to get influenced by an email than other marketing channels.
Customized email marketing campaigns
Your internal team might not have the time, resources, and skills to run customized, target audience-driven campaigns. An email marketing firm is specialized in running campaigns as per target audience.
Compliance with standard data storage and management practices
Non-compliance to data usage and storage policies can result in hefty penalties. An email marketing agency in the UK ensures that most updated practices are being implemented and regulations are followed to avoid any legal mess and target only interested customers.
Using personal account has limitations
Has anyone from your database ever told you that they haven’t received your email? Sending mass email from a personal email account can land them in the spam folder. Besides, keeping track of every communication manually is another hectic task. Thus, professional email marketers use licensed software with tons of features that help manage campaigns easily.
