In case you haven't gotten our message across yet, we'll repeat it: you have to start working on your SEO now. Organic positioning is the tool that will allow you to climb positions in Google search results. And you want to fill the best positions, right? Well, if you haven't included it in your marketing strategy yet, don't waste another minute.
Now that we have made clear the importance of SEO, we are going to review one of the keys to making it work: creating original content. Although the algorithm that Google uses to position the web is a mystery and does not stop changing, there is one thing that the search engine has made clear. And it is none other than your preference for those pages that offer users valuable, new and original information.
Quality over quantity
When creating a web page and getting the best subsequent positioning, you have to pay close attention to the information it will contain. Users go to the search engine to receive information and information, so Google “rewards” those that are most useful in this regard. However, it is not a question of the number of characters. No matter how long the texts are, if they don't have quality they are useless. So, forget about creating two or three paragraphs and pasting them the length and width of your website.
The way to show the search engine that your page deserves to be in the best positions is by offering original content. Talk about your products and services, about your company, your advantages, your vision, your values, etc. And do it in your own words. Your website is your main communication channel and the epicenter of your sales. Take advantage of it and spend time creating texts where you explain everything you want users to know about you. In what other space would you have the opportunity to do it?
Original and relevant content
But in addition to being original content, make sure it is relevant. That is, if you have a wooden furniture store, it is okay for you to write about decoration and create posts that inspire you to decorate with your products, but don't go around the bush and talk about the different types of rugs, no matter how much it has to do. Keep in mind that the texts you write have to be optimized to reinforce the keywords you are working on in your SEO strategy. Lean on them when choosing topics.
Basically the premise should be: don't create content to fill. When Google analyzes your website it will take this into account and it will know that you are offering users information in abundance that is related to your products or services. Make it interesting and be creative! If you don't see yourself capable of doing it in your own handwriting, don't worry. You can hire professional writing services such as those we offer to our agency clients. In this way you will multiply the effectiveness of your SEO strategy and you will have the security that your website and your blog project a professional image.
