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The sudden outbreak of the COVID-19 pandemic has proven the importance of eCommerce businesses. People around the world are avoiding crowded places, as a result, local markets, malls, brick-and-mortar stores, all are shut for people to contain the spread of the virus. Many businesses are trying to take their businesses online by setting their own e-stores. Moreover, to create an effective eCommerce website, it is necessary to choose the right eCommerce platform.

Although the list of such platforms goes very long, you can rely on PrestaShop which is one of the greatest eCommerce platforms today. PrestaShop provides plenty of features that allow users to create engaging, user-friendly, and quality eCommerce websites without any hassle. In this blog, we will look at the reasons why PrestaShop development has become popular in creating eCommerce websites.

Easy to use

Whether you are not technically sound or dabble in web development, you can find PrestaShop a valuable tool to craft excellent eCommerce websites. It is a user-friendly eCommerce platform with a lot of handy tools and features that enable you to develop out-of-the-box websites. Having a user-friendly interface, the platform makes it easy for everyone to create feature-rich eCommerce stores. For many entrepreneurs and businesses, this platform is a great choice for eCommerce website development.

Also read Why is PrestaShop Development the Best eCommerce Solution for SME’s?

Perfect customization

Customization is a process by which you can develop a unique website that meets your specific business needs. Hence, you can customize the appearance and functionality of your site to match the requirements of your business. You can do many sorts of customization through the back-end that include changing the block positions, changing the texts, product customization, and so on. PrestaShop is based on Hooks and you can change the positions of these hooks to manage the content on your site. You can hire PrestaShop developers for dedicated services to develop highly customized eCommerce websites for your business.

Community support

There is an active and large community of PrestaShop that offers constant support and assistance to users whether new or existing ones. The community not only provides guidance but also contributes to the growth of this eCommerce platform. You can take advantage of community support to seek help and support in case there is trouble on your website. Thus the community is one of the key benefits of choosing PrestaShop development to create websites.

Scope for localization

PrestaShop is one of those eCommerce platforms that offer multiple languages and multiple currencies. It supports many different languages and currencies that offer a great scope of localization for users. Thus it enables you to internationalize your business by providing distinct functionalities for users from different parts of the world. Through localization, you can build robust eCommerce stores that provide a personalized user experience. With localization, you can create tailored websites that provide an end-to-end user experience.

Analytics and statistics

Analytics and statistics tools are essential for assessing the performance of a business. These tools help you assess the profitability of your business. With the help of these tools, we can ascertain the fluctuations in profit, loss, and business. PrestaShop provides varied built-in tools and features that allow you to assess the performance of your website.

Final note

As online shopping is growing, the need for better eCommerce websites is rising rapidly. To fulfill this demand, new technologies are emerging that are offering a quick and convenient website development process. PrestaShop is one of those top-notch technologies that allows the creation of outstanding eCommerce websites. All in all, PrestaShop is a valuable platform for eCommerce website development. If you are looking for an eCommerce platform then you can rely on PrestaShop for all your needs as it is a great platform to accomplish your project.

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