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Marketing is a crucial part of any business. For any business in general, profit and successful sales is the key goal and to attain that, marketing is what will pave the way. Especially for a business like an ICO, the demand is already mountainous.

 An ICO data states that, more than $7.5 billion was raised through ICOs in the year 2018 and with ICOs flourishing more than ever since 2019, this record is expected to be easily surpassed in the near future. And the report also said that, out of a multitude of ICOs in the market, only 50% of them were successful. So, with this being said, and with the  increased competition, the only thing that will decide the fate of your ICO, the success or failure, is your ICO marketing strategy.  Even if you have created the best, most beneficial ICO, only your credible marketing strategies will help uplift them among your competitors and potential investors. 

Let’s take a brief look at a few more essential reasons for you to understand the importance of considering your ICO marketing solemnly. 

Reasons to consider ICO marketing pivotal

  • To enlighten the customers

Marketing is primarily useful for educating your customers about your project. Through creating a website for your ICO, and promoting it socially in the most effective way can help your customers understand the purpose and benefits behind your ICO, which will gain their trust and make them want to invest in your project. Remember, a strong foundation is the key for any business. 

  • Execute worthwhile modern marketing, budget friendly

The traditional marketing techniques are comparatively overpriced when compared to modern marketing strategies. One such cost-friendly, but effective strategy is Search Engine Optimization. For blockchain based businesses, search engine optimization includes both on-page and off-page strategies. Executed in the right way, your ICO will gain immense organic reach with the help of SEO. 

  • Customer engagement with the project

Hiring the right PR team and getting exposure through the right media channels will gain huge credibility for your ICO. These two are most effective strategies in terms of gathering potential customers attention and trust towards your business. And, this will keep your customers engaged to your project and build a relationship with them as well as build a brand for your ICO. 

  • Long-term sustainability

To sustain your ICO in the long-run over your competitors, it is important to build strong relationships with your customers and gain their trust. And social media is the most effective key to do that. You can promote your ICO through platforms like Facebook, Twitter, Telegram, Reddit etc which will keep your investors in touch with your project information and create awareness on a global level. 

  • Boost sales

There is no better way to boost sales for your project than implementing effective marketing strategies. Strategies like bounty programs will benefit both the investors and for you to gain better sales numbers.  Bounty programs are where investors perform a certain task such as identifying bugs, and will be rewarded with free ICO tokens accordingly. This will help them learn about your ICO and gain interest towards the project and also help you resolve bug issues before making it live, for a successful business. 

There are many other strategies through which you can promote your ICO effectively  and become viral in the market. To accomplish all inclusive, most credible ICO marketing services at cost-friendly prices, analyze carefully and choose the right ICO marketing company, which will guarantee profit and popularity for your business. 

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