The year 2020 began like every normal year in the United States of America until Covid-19 spread, and before we could grasp what happened, the world had entered a pandemic, from which we haven’t recovered yet.
Covid-19 affected every high-end and small-scale business, especially Content Marketing services in the USA. Content marketing agencies are always ready to adapt the sudden changes, and when Covid-19 broke out, a lot of content marketing services in the USA tried to tweak their packages according to the situation. For example, due to the pandemic, most of the customers shifted to online buying and started purchasing regardless of their in-store preferences. There are a few more changes that were noticed. Here are two basic yet main effects:
- Since customers started working from home and staying more at home, their needs and services of certain products increased.
- Many customers discovered new online brands and have become loyal customers to them now.
Keeping the above-mentioned facts in mind, it is obvious that content marketing services in the USA changed drastically. Whether or not the pandemic is gone for good, here are a few points to remember that can help you post-pandemic:
Consumption Changes:
Since the pandemic, Content Marketing Agency pricing dropped down not by one but two and three bits. This is the first step you need to take. More than half of the population is unemployed at the moment, and they will try to save as much as possible and avail themselves of the cheapest product. Ultimately, some brands will be able to survive the pandemic; others won’t.
Screen Timing Has Never Been More:
People are working from home, but that doesn’t mean their phones are shut off. According to a 2019 report from the American Academy of Pediatrics, “Children aged 8-12 spent an average of 4.5 hours a day on screens, while teens aged 13-18 spent 6.5 hours a day.” But that has been doubled in the pandemic. This means you need to get your social media presence top-notch if you want to achieve organic traffic. The easiest and simplest way to attract traffic? Post relevant content and optimize your website.
Stop, Examine, Change:
Here are a few questions you can answer in order to see if your website is still relevant: Is your information worth reading at the moment? Does it assess the needs of an unemployed person stuck in a pandemic? If the answer to these questions is no, then you need to pause, examine and tweak your website accordingly. If your services are in high demand during this pandemic, then your plan will look different from brands whose services are not much in demand.
Here are a few content marketing goals that can give you an edge:
- First, you need to understand that we all are living in and working at a different time now. Continue to be authentic and do not take advantage of the hard times. Be easy on your customers so they can be loyal to your brand.
- Build a long-term trust.
- Support your customers through trying times.
- Follow these general guidelines and you’ll likely remain on the right side.
