A further study carried out by Digital TV Research predicted that digital TV and online movie content piracy across 138 countries will nearly double from 2016 to 2022, meaning that there could be as much as $51.6 billion in lost revenue for content owners.
As noted in our previous piracy research blog post in this series, 54% of millennials admitted to researchers to having watched illegal streams of live sports – one-third of them regularly. Unlike pirated TV shows or movies, the value of a sporting event is fleeting, with revenue being lost in a very small window. If stakeholders aren’t fighting piracy in real time and in collaboration with others across the delivery chain, losses can increase rapidly.
As more streaming sports services emerge to meet the demand for legitimate OTT viewing, the cost of piracy to rights owners will climb along with it.
