If you want your website to rank higher on Google and keep readers engaged, content is still king—but only if it’s optimized. Whether you're writing blog posts, product descriptions, or service pages, following SEO content writing best practices can help your site attract more organic traffic and convert visitors into customers. In this blog, we’ll explore top SEO content writing tips and introduce you to the top 5 content writing agencies in Australia based on quality, reputation, and location.
Content Writing Best Practices for SEO
1. Start with Smart Keyword Research
Good SEO writing begins with understanding what people are searching for. Use tools like:
- Google Keyword Planner
- Ahrefs
- SEMrush
- Ubersuggest
Choose a primary keyword and a few related secondary keywords to naturally include in your content.
2. Understand Search Intent
Are users looking to buy, learn, or compare? Write content that directly answers their intent—this helps with engagement and ranking.
3. Craft a Compelling Headline (H1)
The headline should:
- Include the primary keyword
- Be clear and catchy
- Use numbers, questions, or power words to boost clicks
4. Use Subheadings (H2, H3) to Structure Content
Subheadings help:
- Organize your content
- Improve readability
- Tell Google what your content is about
5. Optimize for Readability
- Use short paragraphs and sentences
- Include bullet points and numbered lists
- Use images or infographics to break up text
6. Incorporate Internal and External Links
- Internal links keep users on your site longer and help with crawling
- External links to reputable sources boost credibility and trust
7. Meta Title and Description
Write a compelling meta title and meta description with your target keyword to improve CTR from search results.
8. Include a Clear Call-to-Action (CTA)
Guide readers toward the next step—whether it’s contacting you, signing up, or reading more content.
9. Optimize Images
- Use descriptive file names
- Add alt text with keywords
- Compress for faster loading
10. Keep It Fresh and Updated
Google loves fresh content. Update outdated posts and add new insights regularly.
Top 5 Content Writing Agencies in Australia (With Key Locations)
Here are five of the best content writing agencies helping Australian businesses rank higher and grow faster:
1. Hunter and Scribe – Sydney
- Location: Sydney, NSW
- Specialties: SEO copywriting, brand storytelling, blog content, website content
- Why Choose Them: Award-winning and highly rated for quality and professionalism
2. SEO Shark – Sydney
- Location: Sydney, NSW
- Specialties: SEO content writing, social media, blogging, and digital strategy
- Why Choose Them: Known for results-driven strategies and great customer support
3. Copywriting Crew – Melbourne
- Location: Melbourne, VIC
- Specialties: Website content, product descriptions, landing pages
- Why Choose Them: Ideal for eCommerce and small businesses looking for conversion-optimized content
4. Avion Communications – Melbourne
- Location: Melbourne, VIC
- Specialties: Technical writing, UX writing, government content
- Why Choose Them: Trusted by major brands and government sectors
5. The Creative Copywriter Co. – Brisbane
- Location: Brisbane, QLD
- Specialties: Branding, blog writing, copywriting for creatives and lifestyle brands
- Why Choose Them: Great for businesses with a strong brand voice and creative tone
Final Thoughts
Content that ranks and converts doesn’t happen by chance—it’s the result of strategy, research, and skillful writing. Whether you're doing it yourself or hiring an agency, following SEO content writing best practices is key to long-term online success.
Want help getting your business noticed online? Reach out to one of the top agencies listed above or contact a local SEO content expert near you.