Presentations play a significant role in the corporate sector. It is now part of everything, whether an internal team briefing or pitching to a client. Each presentation has a purpose. Here is an overview of different corporate presentations, along with tips to deliver them effectively:
Persuasive presentations
Persuasion is not science but an art. You need to appeal to the logical and emotional sense of the audience to persuade them. Such presentations are commonly used when selling something. They are also used to appeal to a group of voters and in debates. If you plan to make your case by appealing to the logical side of the audience, back up your claims with data. If you are appealing to the emotional side, nothing works better than sharing a personal story.
Do not forget to add a call to action at the end of the presentation. Learn how to create a persuasive presentation by hiring an executive presentation coach.
Informative presentations
These provide the audience with immense information. They are created for awareness. You need informative presentations if you are launching a product and need to brief your sales team about it. Ensure you add all details to the presentation to educate the audience on the topic. Do an audience analysis before creating the presentation. Remember, in such a presentation, learning is key.
Understand the level of knowledge and expertise of the audience. This allows you to think of the simplest way to inform them about the topic.
Demonstrative presentations
They work like informative presentations. You educate the audience with these presentations. Demonstrative presentations are helpful when you want to brief the customer on how to use a product or service. They should be detailed. Include animated images or videos to demonstrate the usage of the product. When delivering the presentation, explain each point. The pointers should be such that the audience can glance at the end of the presentation to recall the process.
Get an executive presentation coach on board if you struggle to filter out important points. These coaches teach you to identify key points and create an impactful presentation.
Keynote presentation
They are speakers that set the tone of an event. Their speeches are generally scheduled at the start of the event. They introduce the audience to a topic without indulging in specific details. Several keynote speakers prefer delivering their speeches with a presentation. These presentations serve as cues to the speaker and allow the audience to visualize the narrative.
If you are creating a keynote presentation, add several pictures to it. Avoid adding any content. The audience can barely read in the large auditorium. If you are nervous about delivering your first keynote speech, an executive speech coaching expert can help you. They train you to own your scripts and prepare you to present them confidently before the audience.
