Cosmetic dentistry refers to dental work that improves and changes the appearance of a person’s teeth, bite, and gum. The treatment includes teeth straightening, whitening, realignment, and reshaping. Some of other cosmetic dental services include cosmetic gum surgery, tooth reshaping and contouring, tooth colored fillings, dental implants, composite bonding, and onlays & inlays. Aesthetic appeal is observed to be on increase across the globe, which in turn has generated the progress of an extensive range of techniques and procedures that caters to the specific patient needs. The surging demand for orthodontic appliances and dental implants in the developing markets has caused an upsurge in dental tourism, which is expected to drive the growth of the global cosmetics dentistry market in the coming future.
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COVID-19 Impact on Cosmetic Dentistry Market
The outbreak of COVID-19 across the globe has undesirably impacted the global cosmetic dentistry market growth. The negative growth of the cosmetic dentistry market is majorly owing to the unprecedented disruptions in business activities due to the spread of coronavirus. Multiple dental associations around the world delayed elective procedures and recommended only to perform emergency procedures in response to the global pandemic.
However, various governments and organizations are coming up with new product launches and other strategies to help the cosmetic dentistry market recover during the pandemic crisis. For instance, in February 2021, the Department of Health of Northern Ireland funded around $2.0 million to improve the patient throughput at dental surgeries across the country.
Cosmetic Dentistry Market Trends and Developments
The companies operating in the global industry are adopting several growth strategies and business tactics such as partnerships, collaboration, business expansion, and product launches to obtain a leading position in the global industry, which is predicted to drive the global cosmetic dentistry market growth in the upcoming years.
For instance, in January 2019, Dentsply Sirona, the leading manufacturer of professional dental technologies and products, and Carbon, a Silicon Valley-based digital manufacturing company, entered into a strategic collaboration in order to deliver groundbreaking denture materials for Carbon digital 3D printing production solutions.
In February 2020, KaVo Kerr, a dental equipment manufacturer group, launched ‘KaVo IXS’ to its sensor portfolio at the Chicago Midwinter Dental Meeting. The KaVo IXS intraoral X-ray sensors feature KaVoTough engineering in both the cable and sensor which were thoroughly tested to outshine Gendex GXS-700 sensors in both durability and strength.
In June 2021, Zenyum, a consumer-focused healthcare brand, raised a $40 million Series B funding, which includes $25 million from L Catterton. The round’s other participants were Sequoia Capital India, Partech, RTP Global, TNB Aura, FEBE Ventures, and Seeds Capital. The aim of Zenyum is to deliver affordable cosmetic dentistry to the patients.
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Forecast Analysis of Global Market
The global cosmetic dentistry market is projected to witness an exponential growth over the forecast period, owing to the increasing adoption of minimally invasive as well as noninvasive dental procedures across the globe. Conversely, the high costs associated with the cosmetic dental equipment especially in the developing countries across the globe is expected to hamper the market growth in the projected timeframe.
The continuous development of technologically advanced solutions and the massive increase in the enhancement of the cosmetic appearance across the globe are the significant factors and cosmetic dentistry market trends estimated to bolster the growth of the global market in the coming future. According to a latest report published by Research Dive, the global cosmetic dentistry market is expected to garner $41,496.0 million during the forecast period (2021-2028). Regionally, the North America cosmetic dentistry market is estimated to observe lucrative growth by 2028, owing to the rising importance of aesthetics, surge in the aging population, and the growing awareness regarding the oral aesthetics and hygiene in the region.
The key players functioning in the global market include Dentsply Sirona, Envista Holdings Corporation, Henry Schein, Straumann Holdings AG, 3Shape, Zimmer Biomet Holdings, Inc., Takara Belmont Corporation, Ivoclar Vivadent AG, Planmeca, and Brasseler USA.
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