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News Synopsis

Amazon plans to increase the cost on its Prime services to UK clients due to the increase in operational costs. Starting in September, monthly memberships will increase from by PS1 up to PS8.99 and the annual subscription will increase from PS79 to PS95.

Amazon claimed that the price increase which was the first time it has occurred for the UK since 2014, was due to the rise in inflation that is currently at its highest in 40 years. Other streaming services like Netflix have also raised subscription fees despite indications that people are starting to reduce their use of streaming services.

Yet, Amazon Prime offers more than its streaming service. Prime also provides unlimited delivery of merchandise. Amazon announced that its new prices would start in September or on the time of the customer's next renewal date. Amazon also stated that the option of switching into an annual subscription or canceling of membership was an alternative.

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