1. Social Media

Cracking the Code: Finding the Best Time to Post on Instagram for Maximum Engagement

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Given the number of people using Instagram, it's no surprise that marketers are interested in it. However, each of the 1.35 billion people on the platform generate content in some way. It complicates things.

When there are so many people marketing their products, the competition is fierce. Every marketer knows that “quality of content is above all else”, but that's not all. There are other considerations, such as the best time to post on Instagram. 

Is it really that important to find the perfect time to post on Instagram?

To understand if there's a best time of day to post on Instagram, and if it's really important to know the best time to post on Instagram, we need to understand what Instagram really is? But from the viewer's point of view.

So what is Instagram?

Basically, Instagram is a social media platform that allows users to share personalized content with each other. Content on Instagram comes primarily in two formats: videos and images.

At its inception, Instagram was a place for people to share content related to their personal lives. It could be a photo from a trip, a family gathering, or just a selfie. Then it grew and eventually video sharing became the norm.

When is the best time to post on Instagram in 2023?

Post engagement rates are highly dependent on mood and tasks assigned to viewers as routine chores from a student, household, and work perspective. Therefore, it is important to identify the best days. The reason is simple: weekdays are mainly working days and weekends are free. This will determine if the targeted user uses their Instagram.

The purpose of using Instagram is also an important factor. For example, some people use Instagram to access new information. Well, that information could be the latest technology news or the latest trends being featured on your favorite site.

When is the best time to post on Instagram to get likes on different types of posts?

Knowing and thoroughly understanding your audience's social habits will help you succeed in the engagement game. Instagram Stories are a popular way to regularly share updates such as text, images, music, and stickers. The best times to post an Instagram Story are a few hours before work, lunch, or late afternoon. If you're wondering when is the best time to go live on Instagram, we've got you covered. IG is one of the best alternatives to Facebook, and lunchtime is the best time to go live on IG. Best times are Monday to Friday around 12:00pm or between 7:00pm and 9:00pm. 

Content Source: https://www.mobileappdaily.com/best-time-to-post-on-instagram

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