Clothing has always been a way to express your individuality through the prism of textures, threads, buttons, colors, and styles. And if many target audience representatives couldn’t perceive earlier the creation of an unusual thing, now it’s appreciated.
The introduction of quarantine in almost every country has changed demand trends and the eCommerce market. As we predicted, in 2021, ecology and sustainability have become mainstream. Of course, everything related to home coziness, comfort, and social media (particularly TikTok) has helped the industry’s development. You won’t surprise anyone with a beautiful but standard T-shirt, except that compiling an entire look from the mass market makes it possible to stand out from the crowd. Products personalization and authenticity, brands individuality, following trends – that’s what every fashion publication shouts about. E.g., Amazon has already launched custom apparel.
Hot experiments are welcome, and anything that looks extraordinary and extravagant attracts the eye – this is the trigger that makes people order custom-made clothing. And if mass production has been considered the primary business model for more than a century, now print on demand and the ability to design your own clothes virtually have every chance to change the entire fashion industry. Read further in this article about how POD will change the world soon and why young people choose it.
What are customized clothes?
Custom items are created according to the clients’ ideas and they by themselves can choose any specification: e..g., design, color, picture, embroidery. They showcase a personal style and allow you to show your body in the most flattering way. In general, this business model is suitable even for beginners: it can be simplified and automated using print on demand services.
Anyway, the first thing people notice from a distance is color: it can be mesmerizing and make the first impression. The client also can select textile – e.g., a sustainable brand adherent would prefer cotton or wool, an athlete – artificial or blended fibers.
It's no secret that fashion repeats itself, but some tendencies are better left in the past (patchwork peasant skirts or everything on Madonna or Titanic photo). Nevertheless, some executions of old designs beat all popularity records and remain in trend, namely embroidered clothing. It seems like there is personalized embroidery from high quality to casual wear, if not on every corner, then definitely on every block. Just remember: caps with embroidered logos, hoodies with slogans, denim jackets with pictures on the back, branded T-shirts – there is an infinite number of things where technology is applied, but even the smallest volumetric detail adds that little additional twist to an otherwise simple outfit. Let's consider examples of the most popular embroidered items and talk about starting the production process.
Custom embroidery trends
Embroidered T-shirts
Although T-shirts are those universal and timeless things that everyone has in their wardrobe, they can be styled to suit every taste and sold to different target audience segments. High-quality embroidered shirts set the tone for a look – whether it's a small Batman badge on the chest or a company logo – a small detail can impress and even increase brand awareness (remember, branded polos are often used at gas stations).
Jackets, Hoodies & Sweatshirts
Probably quarantine was impossible to imagine without these things. To dispel the negative emotions caused by stress, many people began to decorate them with “delicious” designs. Even though the camera, such simple but unique things, with their brilliance, distinguished the speaker's individuality. The same goes for denim jackets – such fabric doesn’t fit well with printing, but it’s great for embroidery.
Hats
Hats came to the print on demand industry and blew up the market: they can be found at fashion shows and often as an accessory to street-style bows. E.g., the fashion house of Karl Lagerfeld presented a novelty with a volumetric branded print. After embodying custom embroidery trends on a hat, put it up for sale faster – the younger generations go crazy for catchy things.
To create all these unique things, it’s worth following the sequence of actions: first, you’d choose an image. You’re a fashion designer, so sketch your vision of the same hat or shirt using design clothes online free software or Photoshop!
Note! Personalized embroidery is good because it allows you to choose any background (for example, tie-dye, ornament with oriental motives, small patterns) and complement it with volumetric elements.
Next, you’d choose the print location: there is plenty of space in the whole thing. E.g., on T-shirts, it’s customary to place a picture on the central front, back, or the left on the chest.
Thus, rely on your imagination and, of course, the general principles of creating a composition.
Note! Embroidery machines don’t always accurately convey even the smallest details and gradients. But that certainly won't stop your customer from having a lot of fun with the item they buy (for example, denim jackets support the old-school style exceptionally well!)
If you’ve previously dealt exclusively with printing (e.g., screen-printed or sublimated one), the transition to embroidery may seem terra incognita. But frameworks like PodZa will help you manage all the processes in your online store, qualitatively improving the work with consumers and suppliers…
