Kids are not just one target audience who enjoy unwrapping present boxes. Grown-ups of any age and gender appreciate this delightful experience. Exploring the “gold” inside the colorful packaging begins with design admiration and untying the first bows. And here, the seller's task is to make this process engaging for customers and provide exponential value for their product in every tiny detail.
In this article, we’ll describe why t-shirt creative eco-packaging matters and how it can help to grow customers’ retention and make a brand recognizable.
Preparing a T-shirt for packaging
Once fashion clothing is printed, it’s time to consider the next stage of representing your excellent service – packing before shipping to the end customer. Honestly, it’s not a one-day task and requires wise preparation and close attention to detail. We’ll briefly describe some outstanding packaging ideas for clothing that will help to ensure a high-quality product.
Custom apparel producers often overlook tags as the main element to deliver brand value. With many options for t-shirt labels, like transferring them on the garment with special equipment for t-shirt printing methods, swing tags are the most simple and visible ones. They are commonly produced from cardboard (or other leather-like materials) and fixed to the t-shirt by a string or a pin.
Hanging labels are considered cost-effective small business packaging ideas because sellers can order their products in bulk at a lower price or even create them on their own. So, a perfectly recognizable label is always simple and includes essential data for customers and your company.
The tag should highlight a brand name, logo, t-shirt size, material, washing, and care instructions. You can add a short brand story or social media QR code if space allows or use large t-shirt packaging boxes from wholesale vendors. Thus, you’ll re-purpose cardboard and make your production line almost zero-waste.
Clear plastic bags
This packaging element is transparent and suitable for easier product visibility. It is manufactured from low-density polyethylene and is strong enough to ensure cloth safety during shipping. Plastic custom t-shirt packaging bags come in various sizes to fit your requirements. For example, if you produce apparel for children and grown-ups, you may order two types of such PET films: small and bigger ones. Bags have sticky tapes that securely fix clothes inside and prevent water and dirt penetration.
Cardboard packing inserts
Heavy cardboard sheets prevent cloth slippage and crease. They are also used as a base for folding a t-shirt. To make an item presentable for customers, place the picture up, and turn around the cardboard from the left, right, and bottom sides, forming sharp corners. Here is the time to place a product in packaging plastic and send it to the buyer.
Corrugated cardboard box
This item will save the day if you need to ship several t-shirts to a single client. Pick the right size to avoid free spaces and slipping inside. Kraft paper and cardboard eco-packaging materials used for such boxes are environmentally friendly and add value to your company. Merchants can order corrugated boxes from wholesalers with unique designs and shapes to diversify their company among others t-shirt makers. For example, GKP printing prices for white and colored boxes are affordable even for small businesses.
Postcards, Bracelets & More
Sellers have equal opportunities and unlimited possibilities to improve customer experience even more. DIY t-shirt packaging ideas can be so pleasant and inspiring. Thus, you can add a small colorful card with soulful wishes for a happy holiday or “Thanks” for their purchase, excellent taste, and a sense of style. You can add cute bracelets with a printed brand logo, stickers, key chains, hair jewelry, candies – everything you can afford for your product popularization. The delivery box can include more than customers expect, and such a surprise will make them remember your name.
If you are an owner of a small business, you can contribute to planet-saving without negatively impacting your income. The most valuable thing sellers can do is to reduce environmental harm, even from small packages. To reach this goal, you should pay attention to material suppliers whose products can be composted or recycled.
If you are involved in B2B, practice working with wholesalers. It will help you avoid negative results from sending small packages by air or ground transport, like fuel, cardboard, paper, poly bags consumption, etc. Thus, you’ll contribute to reducing carbon emissions and waste of natural materials.
Make your packages as minimal as possible. Calculate the optimized box size containing a t-shirt and postcards with no free space. It will make shipping more sustainable and cheaper.
When creating eco packaging design, ensure that a printing business partner you cooperate with uses nontoxic inks. It is crucial for environmental protection, especially if the material will be composted.
Although sustainable packaging significantly impacts your product promotion, there are many ways to improve customer impression. Let’s check the most effective ones…