The fashion industry is synonymous with change, and to thrive in the business, brands need to experiment with their collections constantly. Besides, they also need to check with what is happening in the market and what is that people are liking. This all becomes a daunting task as it is challenging to constantly keep up with the customers need and surprise them with your collections. And added to this overwhelming function was an outbreak of the pandemic that presented some unprecedented challenges to brands, and they failed miserably initially as they were caught off-guard. The fashion industry, known for its continuous change, was suddenly halted because it was not prepared to deal with something that appeared suddenly. This called for sudden, drastic, and bold reforms to help apparel brands stand on its foot again. One tool that has been helping companies in grappling with unprecedented challenges is custom t-shirt design software. The customized solution is a modern-day solution that enables clothing brands to flourish in the market using its digital features and design and manufacture clothes as described by customers. Its digital solutions allow your buyers to access your website anytime and anywhere, thus help you to drive the digital economy amid critical situations such as the current one.
Custom T-Shirts Online Helps Brands Deal with the Emerging Post-Pandemic Apparel Trends
Since the beginning of this year, the fashion industry has been subjected to much good news. We saw a change in the political discourse, lift in lockdowns, people vaccinated, offices and stores reopening, and many other things. For a long time, people had filled their wardrobe with sweatpants, athleisure, and matching facemasks, but as the world is overcoming the virus, people should be prepared to shed last year's fashion sense and come out of their isolations and cocoons to tackle the second (hopefully easier!) half of 2021. For the first few days, this appeared to be just like its predecessor, but as the political situation changed and vaccines started to roll out, the people are now ready and more than happy to step outside and breathe fresh air. However, fashion brands must also remember that as consumers' needs evolve, the pandemic only offered the necessary push to their demands. With over a year of analysis on the impacts of coronavirus, several experts in the fashion industry have pinpointed where demand in fashion currently lies and the direction it will take post-pandemic. The decisions retailers make during this time will be crucial to their survival in the new era of retail.
Let us look at the various trends that have accelerated the need for change in the apparel market:
Transformation in the Shopping Pattern
The pandemic has not affected the shopping behavior; instead, it has successfully impacted the type of product people buy. These days it is not the clothes that are helpful in cheering people up; it is also about the accessories associated with it. COVID-19 has influenced people's behaviour and buying capacity, so much so that no brand could have anticipated that things would have taken such a turn. Normally, behavior change occurs over a long period of time. However, people's priorities transformed quickly this year. As buyers have more freedom and autonomy to realize their lives are precious, they live on the notion “You live only once”. Perhaps that is the reason why they seize each day and dress in the most outrageous way possible. And to this, they are also selecting some bold colors and choices that were earlier unthinkable and unspeakable.
Moreover, the National Retail Federation reports revealed that in the US alone, retail spending is expected to grow between 10.5 and 13.5 per cent to more than $4.4 trillion this year as the economy accelerates its pace of recovery. A study by McKinsey and Company found that globally, 50 per cent of consumers plan to “splurge or treat themselves” in 2021. In fact, an article by Edited confirms this notion and states it is the dopamine dressing that is helping to drive these sales. The customized t-shirts work on similar lines and enable apparel brands to give their buyers complete freedom and design t-shirts in whichever way they want. The tool was once incorporated by Mp T-shirt, a Malaysian based one-stop solution e-commerce business that deals with creating, printing and shipping t-shirts & polo t-shirt. By implementing the customization tool, the online brand wanted to offer freedom to their buyers and customize the t-shirts online and purchase them. With the help of the tool, a user can include their favorite images, clipart, texts, templates, and further customize a product by changing the color, formatting effects for text, etc. Once the user accomplishes the design, they can directly make an order, and Mp-Tshirt will deliver the designed t-shirt to their shipping address.
Also, a report by McKinsey and Company shows that almost 61 per cent of US shoppers planning to splurge on fashion say that easing restrictions is the trigger for treating themselves. This indicates why brands need to revamp their business model and adhere to the changing trends in the fashion industry.
Investing in the Longevity of Bold Fashion
Ever since people have the option of stepping out and making themselves noticed worldwide, many leading fashion brands are leaving no stone unturned to help their buyers attain this goal. In fact, in the past few months, the apparel industry witnessed rising demand for colors, such as blue, green, and pink. Last year, the apparel sales in the aforementioned colours saw exponential growth, particularly predominated by Gucci and Tarago. Many experts in the apparel market believe that when customers are stepping out of the pandemic and lockdown, they want to have more fun with colors than ever before. And this trend has gone beyond the apparel industry, as many buyers are interested in buying more colourful products across all categories, such as ready-to-wear, accessories, fine jewellery, and footwear.
Conclusion-
In a nutshell, yes, the pandemic has indeed transformed the apparel industry, and brands were caught off-guard, which resulted in the sudden halting of the entire industry. However, with time the sector has regained its esteem and read to fight back by capitalizing on the other needs of the customers. These days, buyers are more comfortable purchasing comfortable clothes that also have a flair of their personality, such as bold colors and content on the apparel. Among all these trends, comfort has remained an important fixture in our wardrobe, and that's something many will find hard to relinquish anytime soon. To help brands turn these dreams and trends into reality is the custom tshirt design software by iDesigniBuy. The customization tool enables brands to offer more functional and convenient apparel to help buyers take centre stage. The tool allows your customers to select, design, and try on the customized product using digital technology and enable them to print text or graphics on it.
