This year is projected to usher in a lot of new technologies and developments, making 2021 a promising year for B2B healthcare start-ups and service organizations. According to CB Insights, there are more than 12,000 health tech start-ups serving the healthcare business around the world, and the number is continuously growing.
The worldwide healthcare technology business is already worth $300 billion, according to a report by Deloitte, a professional services organization, and is predicted to increase at a rate of 12% per year. The healthcare business will be valued at $6 trillion by the end of 2021, with marketing and technology budgets surpassing $160 billion. This means that healthcare technology, SaaS, and services companies have a lot of room to profit on those budgets.
Having cutting-edge healthcare product offerings isn't enough. To interact with and influence healthcare leaders, decision-makers, and buyers, B2B healthcare partners require cutting-edge marketing methods. In the post-COVID age, traditional sales approaches such as in-person visits, trade exhibitions, and conferences have given way to more smart, digital techniques.
Email Marketing in Healthcare
When it comes to marketing methods used by B2B companies, email is at the top of the list. The majority of respondents (84%) have used email as a marketing tool, owing to its high return on investment.
Email may be an important element of the nurturing process for any customer, not just B2B because it allows you to send relevant information at the perfect time during the buyer's journey. It is the case for 84% of B2B marketers.
Customer trust is built through targeted email communications, which makes them more likely to convert. Email maintains client engagement and, as a result, boosts client lifetime value.
Medical Mailing List for Worthy Email Marketing
Email marketing required a comprehensive and well-verified email list. Medical Mailing List from AverickMedia enables marketers to connect with the right audiences from the niche market.
AverickMedia is customizing the Medical Email List based on the requirement of the marketers. There are various parameters to customize the email list such as location, job title, and many more. The information is gathered by data experts and validate and dual verify it to ensure the maximum result from a multichannel marketing campaign.