Every web developer in Florida often faces this conundrum when deciding on creating a new website for their clients. If not developers, even startup owners and businesses face the same dilemma when it comes to creating a brand-new site.
There is no denying the fact that a stunning website design holds the key to pleasing the audience. Also, we cannot rule out the fact that interactive and appealing content works wonders when it comes to grabbing user attention.
The question remains: What is the process of creating a website that has both amazing design and unique copy? Should design be the first priority or copy?
Are you confused and going back and forth on your decision? This blog is here to help clear the air for you! Let's begin-
What Happens When Design Is The Priority
When you prioritize design in the web application development Florida process, remember that both the designer and copywriter are masters of their craft. While the web designer will help in terms of creating user-friendly designs, the copywriter is all set to make content that attracts the audience. However, when the design is taken care of at first, the copywriter has no other option than trying to make the design work.
Potential Drawbacks
- The content's length might end up being too long if it is to be done according to design, and this may lead to more fluff in the content.
- On the other hand, the space for content can be so little that the writer doesn't even get enough space to add a complete description of the section or product.
- In a detailed design guide, there will be specifications on content, word, and character limits. This limit will cut the wings of the writer in terms of exploring new ways to present the content in an engaging manner. The thought process is restricted in this process for the copywriter at work.
- If the copywriter exceeds the set character or word limit, it will make the entire design out of alignment. This has a chance of disrupting the entire design experience as well.
What Happens When Copy Is The Priority
Once you have read the drawbacks of the design-first approach, do you feel you should convert to a copy-first approach?
Well, you shouldn't! Here's why-
- If you start by writing the website copy, there can be immense discrepancies in terms of synchronization with the design elements.
- The web designer is the person responsible for the user-friendliness of the site. But if the copy is predefined, it restricts the designer's creativity. Ultimately, it will end up affecting the user experience on the site.
So, it all boils down to: What is the solution to this?
The Winning Combination- Designer + Copywriter
When you prioritize one of these over the other, there arrives discrepancies at some level or the other. The South Florida web development scene is packed with professionals who believe that communication between the designer and copywriter holds the key to the success of a project.
For a successful and engaging website, good design and excellent copy go hand in hand. So, the process should also be developed accordingly. Some of the additional reasons why web designers and copywriters should collaborate and work are-
Save All The Wasted Time
Web developers in Florida are often faced with a problem when there is a lack of communication between designer and writer. Either the designer puts forth a different opinion after seeing the copy, or the writer wants a modification in the design as per the drafted copy. Now, it is important to understand that both of these professionals are emotionally invested in their work. Such a situation leads to unnecessary debates, conflicts and tension, none of which is required developing an engaging website!
All the web development companies in Florida agree that such reworks can lead to frustration for both the writer and designer. Plus, the delay of the launch with more edits is a significant possibility. All in all, making all the effort to eventually end up wasting time.
On the other hand, copywriters and web designers working together can sort out such creative differences before finalizing their work. This helps to settle the differences efficiently without wasting any time at all!
Better Brainstorming Sessions
Web development company in Florida must focus on getting both the creative professionals on the same page. When the designer and writer work together, they can come up with more mature ideas. It will add a better perspective to the website and make it engaging further.
When they work together, they understand each other's strengths and weaknesses. This helps them to better customize their working process depending on the partner.
Conclusion
The debate can continue, but the practical approach to this work is discussed with reasons supporting each of them. The end goal of every website developed by web developers in Florida is to make it appealing and engaging for the users. To foster such a response, it is important that the designer and copywriter work in tandem with each other. It is obvious that when the two work together, the end result will make a mark on the target audience.
Always remember, the combination of well-thought-out and planned design with content is the ultimate success formula for an engaging website. And hence, there is no design first or content first approach, instead it is a mixed approach where both give their best, together!
