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What is the definition of a target market?

A target market is a group of people to whom you want to sell your products or services. Each group can be subdivided into subgroups. Age, geography, money, and lifestyle are commonly used to divide segments. You'll find it easier to decide where and how to market your business once you've established your target audience.

Why do you need a target market?

You must know who your customer is in order for your business to succeed. Knowing who your clients are will assist you in identifying people who are willing to pay for your goods or service. This is a lot more efficient and cost-effective strategy to reach out to your customers and produce leads. If you aim too broadly or discover too late that there aren't enough buyers for your product or service, you'll be wasting resources.

You can promote your product or service more successfully to the proper target group if you understand your market. You will be aware of:

  • where they're at
  • which media outlets they employ
  • what their purchasing patterns are
  • ways to customise your marketing to entice customers to purchase your product or service

1. Do some market research.

You'll need to conduct some research in order to successfully define your target market. Using statistics and other market research data, you can better understand your potential clients and their needs, allowing you to make more informed marketing decisions.

2. Define your target market.

Determine whether your market is huge and accessible. The market should then be segmented into groups of purchasers that have similar interests and purchasing behaviors. For example, the athletic shoe market is divided into numerous categories, the first of which is gender, followed by activity or sport.

You can identify your ideal consumer for each market segment once you've identified your market segments.

3. Identify your target market.

Ask yourself the following questions to help you define your target customers:

Who are your customers?

  • Is it more likely that your target clients are men or women?
  • What are their ages?
  • What city do they call home?
  • What kind of relationship do they have?
  • Do they have any kids? What are their children's ages?
  • What is their degree of education?
  • What do they make a living doing?
  • How much money do they make on average?

Customer preferences and purchasing habits

  • What drives a customer to buy something?
  • What are the common interests of your customers?
  • Who is in charge of purchasing decisions?
  • How frequently do they buy a product?
  • Do people prefer to browse online or see the thing in person before making a purchase?
  • How long do they take to make a purchasing decision?
  • What kind of information does your target acquire from the media?
  • How far do people go to buy something?
  • What additional items do they purchase?

Then use your marketing efforts to demonstrate how your product and service will fit into their lifestyle and suit their needs.

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