A survey conducted by the platform Numerator indicated many industries are shifting their marketing tactics. Mobile billboards trucks start becoming obsolete and less popular due to the lack of targeting, lack of control of the reputation of the drivers and inability to prove how many people are visualizing the ads. Emerging tactics like Advertising with Augmented Reality surged to replace the old school tactics.
The first part of this article describes the emerging advertising tactics. The second part elaborates on the pitfalls to use mobile billboard truck
Advertise with Augmented Reality
After the advent of this immersive technology, businesses have discovered innovative ways to approach clients. Now brands are introducing their business statements using AR advertisements in print media. Augmented reality is the integration of digital elements into our real-world environments. In other words, it is a combination of both real and virtual worlds.
This new wave of AR technology is being used for transforming the advertising industry. In a survey featured on Art Labs done by Snapchat, 73% of people can easily understand AR advertisements whenever and wherever they see them. The same survey says that 75% of the global population will be frequently using AR by 2025.
With the help of AR, marketers can provide informative, engaging, interactive, and personalized content to shoppers to attain better sales and greater customer loyalty. All thanks to scene tracking AR technology and in-store navigation that turn your store into a place where customers want to come over and over.
Reach the audience with an unconventional advertising vehicle
Marketers can use In-Hand Advertising vehicles to place Augmented Reality Ads on QR Code and place them on shopping bags, hotel key cards, pizza boxes, coffee cups and bar coasters. Catching up the customers with augmented reality QR codes is the new mantra of smart marketers. Little treats like a gift coupon upon QR code scan and featuring personalized offers through QR codes are just the perfect way of connecting with people on a win-win level.
Memorable advertising experience
Good marketing is built out of great consumer experience, and a remarkable consumer experience requires brilliant advertisement. Marketers can put augmented reality QR codes to expand their art beyond boundaries. A neuroscience study conducted by Neuro-Insight in partnership with Mindshare UK and Zappar that AR drives high levels of visual attention in the brain (almost double that of non-AR tasks). What is stored, or encoded into memory is 70% higher for AR experiences
Higher engagement due to creative interactive ads
AR provides a unique opportunity to connect with customers in ways that traditional print, radio, and television cannot. Augmented Reality enables advertisers to engage with consumers at a far deeper level than ever before. Instead of passively viewing a static ad or watching a video, people can now interact directly with brands.
Boxes Marketing
One of these concept uses pizza boxes as advertising space. Think of this as small moving billboard that gets delivered at the consumer’s home. Studies demonstrated that this type of ads can evoke an 80% recall rate (8 out of 10 households individuals remember to see an interactive ad on the pizza box) with an average ROI of 150%. This means, for every 1 dollar the advertiser invested in a pizza box advertising campaign, they received at least additional 2.5 dollars of sales. For more details see the article Estimating the ROI of Pizza Box Marketing.
