The Digital language learning Market on a global scenario was valued US$ 6300.4 million in 2019 and is expected to grow at a CAGR of 13.7% during the forecast period, to account to US$ 17333.4 million by 2027.
The growing penetration of smart devices and the internet especially in the developing countries is one of the major factors propelling the Digital language learning Market globally. The emergence of advanced technologies aids in easier access to the global knowledge hub by providing virtual classrooms and various learning resources. The evolving disruptive technologies are being integrated to provide personalized as well as a user-friendly online platform to provide an efficient learning environment to learners. The Digital language learning Market is witnessing tremendous demand, as these solutions comprise digital content and the platform that facilitate easy learning through the use of various interactive tools. These tools include mobile applications, e-books, audio clips, videos, games, digital software, and online tutoring, etc. Furthermore, the growing number of private and multinational companies having operating units in different countries focus on having employees with language proficiencies or the language experts and translators for easy communication with the clients. The corporates are providing compulsory training to their employees for the enhancement of their skills and knowledge, which includes the digital language learning classes as well. The governments of different countries are taking initiatives for providing platforms for a second language learning platform to students.
Based on end user, the Digital language learning Market is categorized into academic and non-academic. The academic segment led the market in 2019 and is expected to continue its dominance during the forecast period. With the advancements in technology, the adoption of digital learning by schools, universities, colleges, and corporates organizations is increasing. The acceptance of digital education across schools and colleges, especially in developing countries, is boosting due to the mass interest shifting toward advanced technologies. The digitalization of schools is encouraging them to procure different types of digital language learning platforms. The academic segment is further fragmented into different age groups. Parents nowadays are familiar with the advancements in technology; they want their child to learn languages independently by using smart devices through digital learning games. The digital learning platforms permit the children to devote more time watching educational videos or playing educational video games.
Key Players Influencing the Market
- Babbel
- Busuu, Ltd.
- Fluenz
- Lingoda GmbH
- Living Language (Penguin Random House, LLC)
- Pearson PLC
- Preply, Inc.
- Rosetta Stone, Inc.
- Verbling, Inc.
- Yabla, Inc.
Impact of COVID-19 Pandemic on Digital Language Learning Market
The recent outbreak of the pandemic has brought considerable positive disruption in the existing education sector globally during the past few months. Factors such as social distancing and government-imposed nationwide lockdown have contributed significantly in influencing structural reforms into the current mode of communication and overall learning process through notable penetration of online learning platforms and digital solutions among various academic as well as non-academic institutions globally. Furthermore, the disruption in the conventional educational institutions and class-room based learning techniques witnessed a surge in adoption of robust and efficient online and digital learning solutions is projected to continue powering the market’s growth beyond the pandemic in the coming years. For instance, UNESCO along with several leading representative from technology enterprise and ITU (International Telecommunication Union) collaborated to emphasis the economic significance of adoption of digital technologies in learning to enable swift learning capabilities among the larger audience without considerable investment into physical infrastructures among the emerging economies.
Key findings of the study:
The global education sector is transforming exponentially on the back of various initiatives undertaken by governments and private organizations to deliver digitally enhanced performance. Governments of various countries such as China, Australia, Brazil, and the UAE have initiated the digital education schemes in the past years, which have helped these countries to boost their English education systems. For instance, the Digital Education Revolution (DER) by the Australian government has enabled several schools and universities to leverage digital education. Similarly, the Chinese government has initiated several policies to drive the digital education with a major focus on learning English language, which has propelled the rise in the number of companies offering the digital learning solutions to Chinese students. At present, India is pacing up to create a substantial market space for digital education. Various initiatives have been undertaken by the Indian government to popularize the digitalization technologies in the education sector. These initiatives are gaining prominence gradually and are expected to boost the Digital language learning Market in India to grow in the coming years; thereby, contributing to the growth of the global digital language learning market.
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