Digital Marketing Latest Trends in 2021
Here, we are giving detailed points, changes that occurred in digital marketing trends. Know more changes by learning digital marketing courses in Chennai.
Social Commerce: Now, you can make purchases on social media
Social media websites such as Instagram have developed a new feature called shoppable posts using which a user can be redirected directly to purchase a product as displayed in an image.
Shoppable posts use the philosophy of striking while the iron’s hot – at the moment a customer displays interest in a product, they are redirected towards the product page for an instantaneous and seamless purchase.
User-Generated Content (UGC)
The need for authenticity in content has never been felt as much as it is today. This is perhaps a side effect of carefully curated social media feeds or an overload of influencer activity. However, user-generated content is one tool to bring back the personal touch – it’s real, relatable, and unique.
Artificial intelligence is revolutionizing every industry around the world. Digital marketing is no different. Artificial Intelligence (or AI) brings with it the unique ability for companies to collect and analyze user data to increase the relevance and personalization of marketing communication. It also gives brands the opportunity to engage and communicate with their customers. Chatbots, data analytics are common aspects of AI that every company must incorporate this year.
Digital marketing is a way to set your company apart in the digital world and capture the attention of users. What better than the novel technique of Augmented Reality (AR) to create buzz? In digital marketing, AR may be used for branding purposes, increasing the creativity and attractiveness of advertisements as well as to ad enticing features such as try and buy, etc.
Blockchain may be the most disruptive technology for the digital marketing world. It essentially enables transactions between two parties without the need for third-party verification. You may be wondering about its relevance in digital marketing. It’s huge. The impact will be on customer privacy, a key concern in digital marketing today, and an increase in transparency.
Big Data, Big Benefit
Everyone in the digital marketing world has heard of big data and the revolution it has brought about in the industry – specifically, in changing the way businesses function. The benefit of big data lies not within the data, per se, but in how companies use it. From cost reduction to product development, a huge volume of data may be applied anywhere.
Customers are using their voices – to make their next search
One of the greatest advancements in digital marketing is for customers to be able to use alternate means of input. Move over text, voice searches are here.
Today, smartphones, laptops, and tablets are all equipped with specific voice search tools, not to mention the rise of portable speakers and virtual assistants. 55% of teens and 44% of adults use voice search on a daily basis. What for? To enquire about restaurant locations and make reservations (54%), to get information about price (46%), availability (40%), and features, the works.
So, 2021 might be the year you make your business voice search compatible by adding it to your company’s digital marketing strategy.