The digital marketing strategies for businesses that deserve your attention are the ones that are not glamorous.
In this post, we'll go over seven of those strategies and how to apply them in practise rather than theory.
Blogging with SEO in mind
Write about the issues that your target customers are looking for.
Assume you sell computer parts on the internet. Your customers are probably looking for answers to questions like: Why is my computer so slow?
- How to Make a Computer
- How to Boost a Computer
- Every month, thousands of people search for each of them.
But here's the best part: you can assist people in resolving these issues while also incorporating products from your store into the content. Assist readers in diagnosing their problems and offer product solution in the process
2. Video marketing on YouTube
For best results with this strategy, make your videos are genuinely helpful and valuable, keep the fluff to a minimum and refrain from being overly promotional.
Doing this has helped us to grow our YouTube channel to over 150,000 monthly views…
3. Social media marketing
Concentrate on a single social network
It takes time and effort to build a following. It's not going to work if you spread yourself too thin.
As a result, it's best to concentrate on just one social network at first.
But which one should you go with?
Whatever platform you use, you must make an effort to understand why your audience is there and how you can best serve them.
People, for example, visit YouTube for entertainment or to learn something new.
Facebook, on the other hand, is an exception. People do not want to see 30-minute tutorials or advertisements in their newsfeeds. They want to see content that is interesting, funny, or shocking that they can share with their friends.
On Twitter, it’s more about communicating quickly, efficiently, and not overwhelming people.
4. Podcasting
Podcasts can be used to market your business in two ways:
Make your own podcast.
Participate in a podcast interview.
Making a podcast is great for building a brand and an audience, but it can take some time to gain traction. Furthermore, most of us lack the necessary equipment and industry connections to produce a popular podcast.
It's a different story when it comes to being interviewed on podcasts.
Email marketing is number five.
We send out a newsletter every time we publish a new blog post.
It only takes a few minutes and sends thousands of people to our blog.
But this did not occur overnight…
We can do this now because we've spent years building our email list, and we now have tens of thousands of subscribers who want to hear from us.
So if you haven’t yet pulled the trigger when it comes to email marketing, the best time to start is right now.
6. Forums and community boards
Communities and forums such as Reddit, Quora, and Facebook pages can be excellent marketing tools.
Just keep the following rules in mind:
Never directly promote products or services. These platforms are frequently used for entertainment or education. Don't bother if you can't do either of those things.
Link to your content sparingly and only when necessary. The majority of links on these platforms are nofollowed, which means they have no SEO value. As a result, there's no need to spam; instead, link to your content where it adds value and supports a point.
Consider these networks to be a place where you can share your knowledge and experiences, build relationships, and help others.
7. Paid ads
Because paid ads aren't “free,” most small businesses never consider them.
But keep in mind that nothing is truly free because everything takes time. And time equals money.
As a result, there's no reason to avoid paid advertising. What you don't want to do is pour money into an ad network because someone said it was good somewhere.
Remember that what works for one person might not work for another.
So, before you start spending money on paid ads, remember the ABCs of paid advertising success:
A stands for Audience,
B stands for Budget, and
C stands for Commerciality.
0
