IMARC Group has recently released a new research study titled “Asia Pacific Digital OOH Advertising Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028”, offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends and competitive landscape to understand the current and future market scenarios.
Asia Pacific Digital OOH Advertising Market Size, CAGR and Forecast 2023-2028:
The Asia Pacific digital out-of-home advertising market size reached US$ 8.1 Billion in 2022. Looking forward, IMARC Group expects the digital OOH advrtising market in Asia Pacific to reach US$ 17.9 Billion by 2028, exhibiting a growth rate (CAGR) of 13.07% during 2023-2028.
What is digital OOH advertising?
Digital out-of-home (OOH) represents an interactive communication medium that automates ad transactions. It is commonly installed in public spaces, such as bars, restaurants, health clubs, cafes, colleges, arenas, gas stations, convenience stores, barbershops, airports, etc., which are easily accessible to a large number of individuals. The placement of outdoor signage and digital billboards in an area with heavy traffic generally assists in targeting the attention of the audience, which boosts brand recognition among individuals.
In addition to this, DOOH is also used at bus shelters and train stations to promote services and goods. As a result, it finds widespread applications in various sectors, including retail, transportation, education, etc., across the Asia Pacific.
What are the growth prospects and trends in the industry?
The emerging trend of internet-based promotional platforms and the elevating infrastructural developments are among the primary factors driving the Asia Pacific digital OOH advertising market. Besides this, the rising retail facilities and the inflating number of individuals spending time outdoors are further stimulating the market growth. Moreover, the incorporation of advanced technologies with DOOH, including Augmented Reality (AR), is also catalyzing the market growth across the Asia Pacific.
Apart from this, the introduction of innovative screens by the advertisers that deliver contextually relevant, intelligent, and real-time content to the masses is acting as another significant growth-inducing factor. Additionally, the increasing travel and tourism activities and the development of tactile platforms that provide valuable services to individuals for finding information quickly are expected to bolster the Asia Pacific digital OOH advertising market in the coming years.
The report has segmented the market into the following categories:
Breakup by Format Type:
- Digital Billboards
- Video Advertising
- Ambient Advertising
Breakup by Application:
Breakup by End Use Industry:
Breakup by Country:
- South Korea
Explore Full Report Description At: https://www.imarcgroup.com/asia-pacific-digital-ooh-advertising-market
Key Highlights of the Report:
- Market Performance (2017-2022)
- Market Outlook (2023-2028)
- Market Trends
- Market Drivers and Success Factors
- Impact of COVID-19
- Value Chain Analysis
- Comprehensive mapping of the competitive landscape
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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