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Direct selling has grown in leaps and bounds traversing different industries and different cultures. The growth of direct selling in different spots on the globe is mainly attributed to the culture, consumer behavior and current market trends. Despite the differences they showcase, the country-specific contributions made by the direct selling industry to the economy as a whole is pretty interesting to watch. Let’s analyze the top 5 direct selling economies and explore the interesting stats direct selling industry across the world showcase.
U.S. - The world’s largest direct selling market, U.S., contributes $35.2 billion to the economy.
Stat Shot: 79% Americans consider direct selling as an attractive option for entrepreneurial opportunities. China - The second largest direct selling market contributes $23.4 billion to the country’s economy. Stat Shot: Chinese direct selling industry pays out $560.00 million in commissions alone. Businessforhome.org Korea - Securing a third position in the top 5, Korea contributes $17.6 billion in retail sales of the country. Stat Shot: In the top 500 direct sales company list for 2021 Korean company, Atomy, reserves the 198th position with an annual revenue of $64 million. Germany - The fourth in the row, direct selling industry in Germany generates $17.4 billion in retail sales. Stat Shot: Rolf Kipp of Forever Living from Germany recognized as the 4th among top MLM earners earns an estimated annual income of $10,800,000. Japan - The direct selling industry in Japan yields $15.6 million and stands as the fourth largest direct selling industry in the world. Stat Shot: The largest direct selling categories in Japan are cosmetics and personal care (39%), wellness (24%), and household goods and home durables (19%). https://www.trade.gov/knowledge-product/japan-distribution-sales-channels Growing economies as well as established economies find direct selling as a prominent part of their country’s economy. The growth has only multiplied in recent years and even the pandemic has not much affected the direct selling economy. The survival of the industry through the pandemic is a scene the world is looking up to and there are many more promising sights to wait for. Let’s wait and watch.