1. Business

Direct Selling Market Is Expected To Expand At A CAGR Of 6.10% By 2028

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Direct Selling Industry Overview

The global direct selling market size was valued at USD 189.71 billion in 2021 and is expected to expand at a compound annual growth (CAGR) of 6.1% from 2022 to 2028. 

The growth of the global market is primarily driven by rising demand from consumers to check and validate a product before purchasing. New business models have emerged as a result of the internet ecosystem and shifting customer requirements, leading to the rise of direct-to-consumer (D2C) distribution channels. Direct selling is a dynamic and quickly growing route of distribution for product and service marketing.

Gather more insights about the market drivers, restrains and growth of the Global Direct Selling Market

Direct selling offers a significant number of people additional income options and encourages micro-entrepreneurship. According to the World Federation of Direct Selling Associations (WFDSA), over 125.4 million direct sellers are anticipated to be involved in the industry in 2020; and this number is expected to rise as the industry grows. Direct selling not only provides revenue opportunities but also imparts transferrable sales and management skills that can be applied outside of the direct selling business.

Over the past several years, direct selling companies have been successful in offering new items on a regular basis in order to reach the majority of the consumer base. Organizations have also been creating new product versions in order to meet the shifting wants of today's consumers. Direct selling companies have been able to appeal to a big audience with a variety of product preferences by expanding their brand range. This has attracted new consumers and contributed to the direct selling market growth.

Apart from monetary rewards, direct selling companies recognize that offering additional incentives to their direct sellers is the greatest method to drive them to expand their business successfully. As a result, many organizations have started offering extra rewards to their sellers and retailers. These extra incentives have not only assisted firms in getting employees to join the direct selling industry, but they have also kept their salesforce motivated to set higher goals and accomplish them. However, the growth of the global market is being hampered by increased demand for internet purchasing and the growth of the e-commerce industry.

During the worldwide pandemic of 2020, direct selling saw a rise in the use of online tools and video meetings, as well as a welcome boost in social connection for consumers who were isolated owing to national lockdowns. These adjustments, according to the WFDSA, were critical in assisting direct selling representatives in adapting and responding to the pandemic's problems and were a significant driver of higher sales and representative growth. According to the Direct Selling Association (DSA), the global health crisis heightened customer demand for health and wellness products; and direct selling provided home-bound entrepreneurs with a way to make required part-time or additional income.

Browse through Grand View Research's Beauty & Personal Care Industry Research Reports.

  • E-commerce Market – The global e-commerce market size was valued at USD 9.09 trillion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 14.7% from 2020 to 2027. Increasing penetration of the internet is bolstering the smartphone-using population across the world.
  • Business-to-Business E-commerce Market – The global business-to-business e-commerce market size was valued at USD 7,907.07 billion in 2022 and is projected to grow at a Compound Annual Growth Rate (CAGR) of 20.2% from 2023 to 2030.Flexible payment options are favoring business owners.

Direct Selling Market Segmentation

Grand View Research has segmented the global direct selling market based on product and region:

Direct Selling Product Outlook (Revenue, USD Billion; 2017 – 2028)

  • Health & Wellness
  • Cosmetics And Personal Care
  • Household Goods & Durables
  • Others

Direct Selling Regional Outlook (Revenue, USD Billion; 2017 – 2028)

  • North America
  • Europe
  • Asia Pacific
  • Central & South America
  • Middle East & Africa

Key Companies profiled:

Some prominent players in the global direct selling market include

  • Amway Enterprises Pvt. Ltd.
  • Herbalife Nutrition Ltd.
  • Avon Products, Inc.
  • Vorwerk
  • Nu Skin Enterprises
  • Tupperware Brands Corporation
  • Oriflame Holding AG
  • Belcorp
  • Mary Kay Inc.
  • Cutco Corporation

Order a free sample PDF of the Direct Selling Market Intelligence Study, published by Grand View Research. 

About Grand View Research

Grand View Research, U.S.-based market research and consulting company, provides syndicated as well as customized research reports and consulting services. Registered in California and headquartered in San Francisco, the company comprises over 425 analysts and consultants, adding more than 1200 market research reports to its vast database each year. These reports offer in-depth analysis on 46 industries across 25 major countries worldwide. With the help of an interactive market intelligence platform, Grand View Research Helps Fortune 500 companies and renowned academic institutes understand the global and regional business environment and gauge the opportunities that lie ahead.


Sherry James

Corporate Sales Specialist, USA

Grand View Research, Inc.

Phone: 1-415-349-0058

Toll Free: 1-888-202-9519

Email: sales@grandviewresearch.com

Web: https://www.grandviewresearch.com

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