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 Business Sales and Marketing is an evergreen field with abounding career opportunities and breakthroughs! The prerequisite for someone to be a good businessman is the thoroughness of his salesmanship. Only a good salesman can understand and efficiently communicate with a target audience driving sales and profits into the business system.

This is a skill that is pivotal for any business. Sales and Marketing are the backbone and stomach of the business system. Given the importance of business sales and marketing in an industry, you will need more than just your wits and smarts to succeed.

A comprehensive degree or course in sales and marketing can give you that competitive edge to shine in a crowded job market. 

You may be asking why this is important.

Business sales and marketing are critical functions in any organization. According to the Canadian government, the marketing industry is one of the fastest-growing sectors in the country, with a projected growth rate of 4.1% between 2020 and 2024. The increasing demand for digital marketing, social media marketing, and mobile marketing increases this percentage every year. Studying business sales and marketing can prepare you for this growing industry and provide the skills and knowledge needed to succeed.

Career opportunities in Business sales and marketing

Here are some good thoughts!

Take for example Ray Kroc, The late CEO of McDonald’s. He started as a passionate salesman working actively towards the expansion of the fast-food chain. Slowly but surely, Kroc grew to such an extent that he was able to purchase McDonald’s and head the company! “The Founder” is a great movie about this business giant, that showcases what salesmanship is all about. No role is too small if you’re determined to make it in the game.

  1. Sales and Business Development: Sales and business development roles involve building relationships with clients, identifying new business opportunities, and closing deals. This role requires excellent communication skills, the ability to build rapport with clients and strong negotiation skills.
  2. Digital Marketing: Digital marketing involves promoting products or services through various online channels such as social media, email, and search engines. This role requires creativity, analytical skills, and knowledge of digital marketing tools and platforms.
  3. Brand Management: Brand managers are responsible for developing and implementing strategies to enhance the brand's image and reputation. This role requires strong communication skills, creativity, and an understanding of consumer behaviour.
  4. Advertising: Advertising involves creating and implementing advertising campaigns to promote products or services. This role requires creativity, excellent communication skills, and knowledge of advertising trends and platforms.
  5. Market Research: Market research involves gathering and analyzing data to help organizations make informed decisions about products, services, and marketing strategies. This role requires strong analytical skills, attention to detail, and knowledge of market research tools and techniques.


Business sales and marketing is a dynamic and exciting field that offers a range of opportunities to build a business career. If you are an international student interested in pursuing this field, consider studying in Canada. Canadian institutions offer a range of business programs that can help you develop the skills needed to succeed in this field. You can build a rewarding and fulfilling career in business sales and marketing. Apply today!


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