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Personas are basically an imaginary fictional character that you transform into based on your research for catering to the different users about your services, site, product, or brand. It helps you in determining the requirements or needs of the clients from their perspective. In simple words, personas refer to thinking out-of-the box and putting yourself in the shoes of your client or user. This way you can recognize that every person demands differently. It also left a graphic designer team with less complexity as personas lead in the right direction to achieve the goals of creating an effective user experience and enhancing customer satisfaction.
Graphic designer teams usually follow below designer personas-
- Goal-directed personas focus on the objectives of the user or what the user might do in order to achieve their goals. For this, user research is necessary that will determine the value of your service to the user.
- Role-based personas aim at the behaviour of the user. Under this, the designer team determines the role of the user in real life as it greatly influences their designing.
- Engaging personas involve a bit of traditional personas where a design is created with a target to make the user engage more with them. It examines the emotional and psychological connection of the user with the design.
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