The B2B SaaS funnel involves multiple touchpoints across campaigns, website, offline events, and CRM, which is no secret. However, measuring and optimizing marketing's impact on revenue can be a challenging task due to the complex and nonlinear nature of customer journeys. Consequently, there has been a surge in plug and play B2B marketing attribution tools in recent years to address this issue.
Despite the abundance of marketing attribution tools available, each solution possesses its own unique features, strengths, and limitations. This blog post aims to compare two popular B2B marketing attribution tools, Dreamdata and Hockeystack, to help readers decide which one is better suited to their specific needs.
It's important to note that this blog will not cover the fundamentals of marketing attribution, but interested readers can find a wide range of resources on this topic, such as A Comprehensive Guide To Marketing Attribution, B2B Marketing Attribution, and Challenges With B2B Attribution (And How To Get Over Them).
Click to read more: Dreamdata vs. Hockeystack
