The global Dry Shampoo market was valued at USD 11.45 billion in 2022 and expected to grow at a CAGR of 11.3% during the forecast period.
Dry shampoo is a hair product that is used to clean hair without the need for water. It is typically available in powder or spray form and is designed to absorb oil and sweat from the hair and scalp, leaving the hair looking and feeling refreshed. Dry shampoo is particularly popular among people who want to extend the time between traditional shampooing, as well as those with oily hair who need to wash their hair frequently. It is also convenient for people who are traveling or have limited access to water. Dry shampoos come in a variety of scents and formulations for different hair types and colors.
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The global dry shampoo market is expected to grow significantly in the coming years due to various factors such as busy lifestyles, growing awareness of personal hygiene, and the rise of e-commerce platforms. The market is segmented by form, distribution channel, and region.
Based on form, the market is segmented into powder, spray, and others. The spray segment dominates the market due to its convenience and ease of use.
Based on the distribution channel, the market is segmented into online and offline channels. The offline channel segment holds the largest market share due to its wide availability and easy accessibility.
North America dominates the global dry shampoo market due to the increasing demand for dry shampoo products and rising awareness of personal hygiene among consumers.
Some of the key players in the market include Unilever, Procter & Gamble, L'Oreal, Church & Dwight Co., Inc., Coty Inc., Shiseido Company, Limited, Henkel AG & Co. KGaA, Kao Corporation, Revlon, Inc., and Amway Corporation. These players are adopting various strategies such as mergers and acquisitions, partnerships, and collaborations to expand their product offerings and increase their market share.
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