In the history of automobiles, there have been many classic models. From production to brilliance to loneliness to discontinuation, no car has ever been brilliant, including Volkswagen’s Beetle. With Volkswagen’s announcement last year, this special-shaped Beetle bid farewell to everyone. But recently, Volkswagen is applying for the brand name of the electric beetle, indicating that this car is being resurrected.
It is very common for discontinued models to be resurrected, and it is not the first time that car companies have done this kind of thing. However, not long after Volkswagen just announced the suspension of production, it was pondering the resurrection. Is it a bit of sales? Or is it a pavement for this resurrection? Last year, Volkswagen also publicly announced that after the Beetle ceased production, it would no longer produce this model. So everyone thought this car was going out of print, which also boosted the sales of this car, allowing manufacturers to clear up a lot of inventory. As a result, it is now coming again to secretly revive this car. What do car owners who want to collect it for out of print think?
In fact, the production of the Beetle was discontinued for a reason, similar to the reason for the discontinuation of most classic models, that is, it is not easy to sell. For example, the seemingly classic model of the Beetle is actually very niche. Its global audience is very small, and its global sales volume is only tens of thousands a year. This puts a lot of pressure on car companies, so it is natural to stop production. of.
But now the market is undergoing rapid transformation, and the automotive sector has adjusted towards new energy. For Volkswagen, it has also developed an electric module platform for MEB. With such platform foundation and advantages, building an electric version of the Beetle is also a matter of hand. . Therefore, Volkswagen has applied for the registration of the electric Beetle trademark in Europe, and also registered electric golf and other models. So after the resurrection of the electric Beetle, whether it can continue its previous glory, judging from some existing information, it may be more difficult.
There are now a lot of electric vehicles, and domestic brands are also vigorously building electric vehicles, and they are good. The electric Beetle launched by Volkswagen has a battery life of only 200km. This model is uncompetitive on the market. It seems that Volkswagen still wants to sell cars through feelings. Relying on the appearance of the Beetle, how long will it be popular? However, it is not ruled out that this model will continue to be optimized in the later stage to make its competitiveness reach the mid-upstream level in the market. Volkswagen has this technical strength, and it depends on whether the market has a profit prospect to attract it to do it.
Although the Beetle was resurrected and equipped with pure electric power, this car was originally a niche model, and its strength is still relatively backward. The battery life and power can't keep up. How can it become popular? To revive the classics, netizens believe that sales are the most important thing.
Source: WapCar
