According to IMARC Group’s latest report, “Africa E-Commerce Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027”, the Africa e-commerce market is expected to exhibit a CAGR of 27% during 2022-2027.
E-Commerce Companies in Africa
- Alibaba Group (NYSE: BABA)
- Amazon.com, Inc
- Avito Holding AB
- Bidorbuy.com Inc
- DHL International GmbH
- DealDey Ltd.
- eBay Inc. (NASDAQ: EBAY)
- GumTree.com Limited
- Jiji Press Ltd.
- Jumia Technologies AG
- Konga Online Shopping Ltd.
- Naspers Ltd.
- OLX Group.
Electronic commerce, alternatively referred to as e-commerce, represents online platforms that facilitate commercial transactions of goods or services over the internet. In terms of the business models, they can be categorized into various types, such as business-to-business (B2B), business-to-customer (B2C), customer-to-customer (C2C), customer-to-business (C2B), etc. As compared to conventional brick-and-mortar stores, e-commerce platforms offer multiple advantages, including controlled inventory cost, enhanced profit margins, substantial discounts, hassle-free delivery of goods, etc. Consequently, they are extensively utilized across several sectors, such as retail, travel and tourism, consumer electronics, fast-moving consumer goods (FMCG), and others.
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Market Trends:
The rising usage of smart devices and the increasing availability of high-speed internet connectivity is primarily driving the Africa E-commerce market. In addition to this, the shifting consumer preferences from brick-and-mortar retail channels toward online stores for convenient shopping experiences are also positively influencing the market across the region. Besides this, the launch of digital trends in the retail sector for reaching out to a larger consumer base and improving product sales is further stimulating the market growth. Moreover, the growing inclination among key regional organizations on e-commerce solutions to minimize overhead operational costs and improve business efficiency is acting as another significant growth-inducing factor.
Apart from this, the elevating integration of artificial intelligence, cloud computing, and predictive analytics solutions in the e-commerce segment and the escalating penetration of numerous international players, which is leading to considerable innovations in mobile payment options, delivery solutions, point-of-sale terminals, app-based commercial platforms, etc., are expected to catalyze the Africa e-commerce market over the forecasted period.
Africa E-Commerce Market 2022-2027 Competitive Analysis and Segmentation:
Africa E-Commerce Market Segmentation:
The report has segmented the Africa e-commerce market on the basis of business model, mode of payment, service type, product type and country.
Based on Business Model:
- B2C
- B2B
- C2C
- Others
Baaed on Mode of Payment:
- Payment Cards
- Online Banking
- E-Wallets
- Cash-On-Delivery
- Others
Based on Service Type:
- Financial
- Digital Content
- Travel and Leisure
- E-Tailing
- Others
Based on Product Type:
- Groceries
- Clothing and Accessories
- Mobiles and Electronics
- Health and Personal Care
- Others
Based on Country:
- South Africa
- Nigeria
- Egypt
- Morocco
- Kenya
- Others
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Key Highlights of the Report:
- Market Performance (2016-2021)
- Market Outlook (2022-2027)
- Market Trends
- Market Drivers and Success Factors
- Impact of COVID-19
- Value Chain Analysis
- Comprehensive mapping of the competitive landscape
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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