Digital marketing has taken the internet by storm. With the easy accessibility to mobile and the internet, the users are now globally connected. This revolution of digitalization of social media platforms and many other sites has helped the digital marketing sector to grow manifolds. The effective tools of digital marketing involve advertisements and promotion through emails, SMS's, promotional links, ad posts, and various other methods. Of all these, email marketing is considered as a long-term and result-oriented approach to the target audience. There are some practical and time-tested hacks to work out Email marketing.
Clear Goal Setting
The sole purpose of sending an e-mail should be clear enough to justify why it is being sent. A huge mail with many confusing displays could ruin all the hard work. Whether, it is a footwear sales promotion, a webinar organized by a life coach or, a new insurance plan. The motive should be perceptible to the recipient. A customer should never work to find the what-about of the mail. Make sure to convey the message loud and clear through an e-mail.
All-Weather Content
Usually mails overflow into our inboxes during festivities and year-end sales. It becomes difficult to choose one among them. This is a wrong perspective to lure the customer at these times as there are many other offerings at the same time. Sending emails that are relevant ‘all-time’ is a better way to connect with the audience. Because, ‘all-time needs’ are can be required at any point of time, not the seasonal products.
Customized E-Mail
It is human psychology, anything that is meant specifically for us lures us more. Self-esteem is dearer than anything else. So is the case with customized e-mails. It makes the mind of the reader feel like the mail is sent by keeping in mind his interests and intrigues. Thus, he takes greater pleasure in dipping his mind into the content of the mail. Most powerful brands today use this strategy to hook clients.
Backup From Sales
A hand-in-hand work of sales and e-mail marketing yields the best results. While marketing e-mails play their part by routinely sending updates to the target groups, the sales team should equally be involved. Making phone calls and following up with regularity creates a sense of trust and reliability in the organization that in some way or the other helps to meet the cause. A correct and timely backup from the sales team is worth rewarding.
After-Sale Mails
Follow-up after a purchase is as important as the period before the buy. After the buyer purchases a product or service, based on his feedback of the experience, a similar mail can be sent to tempt him again for related products or services with benefits. If the buyer is not satisfied, his concern can be put forth by giving promotional vouchers that would increase his curiosity and make him feel valued too. This is also an effective method to reach the customers.
In-Line The Company Website
A company website is the motherboard of all the ideas which grow up after a client or customer's visit. It is the first impression that stays in the mental picture of the buyer. Thanks to current day business analytics that many customers could be given a gist of the product that they had placed long back on the cart or removed recently. It will generate a genuine thought within the buyer to re-analyze his decision-making process.
Genre Based Mails
E-mail marketing should be done by emphasizing the genre of the list of items to be promoted. Sending all product promotions in a single mail will confuse the buyer about which one to go for. Or, it might work in the other way by stopping him to buy anything. So, sending more than one mail by sticking to a single genre will work out this problem of instability within the customer.
It All Takes Time
Assessing the buyer, his financial potential, needs, and hurdles on buying a product is no child’s play. All the successful e-mail marketing in India has been gathering and analyzing this data for a while. It takes some time to conclude the right way to convince a buyer. The human mind is a powerful tool and speaks the unexpected which is quite hard to read. Devote a good deal of time to figure out the best possibilities of persuading a customer.
As many competitors are offering cut-throat competition to grab the attention of the customer. But, a customer has a natural inclination to bend towards an offer that is required or could be useful in the future or it is unjustified to miss out on a good price deal. To catch the nerve and likings of a customer is all about marketing. And e-mail marketing is an advanced algorithm to measure what exactly a customer needs.
