What is E-mail Marketing?
E-mail Marketing is a powerful marketing channel, a form of direct as well as digital marketing that can make customers on your e-mail list aware of new products, discounts, and other services.
How do you do E-mail Marketing?
- Define your audience.
- Establish your campaign goals but before that collect some context.
- Build your e-mail list.
- Choose an e-mail campaign type.
- Make a schedule.
- Mark your results.
Types of E-mail Marketing:
- E-mail Newsletter: An e-mail newsletter is an e-mail sent to the regular subscriber to keep them informed about the latest news and update them with your products and brand. It is used in marketing campaigns.
- Acquisition E-mails: It is the process of using e-mail campaigns to grow your customer base. This involves sending campaigns to permission-based e-mails where a third-party marketer can e-mail their offer or services to those who don’t have an existing relationship with.
- Promotional E-mails: E-mail marketing campaigns are used to promote new products, services, and gated content. A campaign could consist of 3-10 emails sent over several days or weeks. This e-mail has a CTA, for short.
- Retention E-mails: These e-mails are sent to existing customers to encourage them to continue using their products. They are designed to keep existing users loyal to your brand.
Why E-mail Marketing is Important?
- E-mail is important for communication because it allows users to send information in letter format and e-mail can replace traditional options.
- E-mails can be more useful for communication because it includes text, documents, and multimedia like photos and videos.
- It is used for business communication that is fast, cheap, accessible, and easily replicated.
- It provides efficient and effective ways to transmit all kinds of electronic data.
- E-mail signatures make it possible to use personalized, banners to promote your own brand and products.
- Professional and consistent e-mail signatures will help you to build the trust of your customers.
- E-mail signature will help you to mention your primary contact number at the end of the message.
- Professional e-mail signatures will help you in sending one-on-one messages to employees and clients.
Advantages of E-mail Marketing:
- Cost effective: The cost of e-mail marketing is much less than any other form of marketing. There are no advertising fees; or printing costs.
- Permission-based: Will make a list of all customers who are genuinely interested in your products or services and are more likely to engage with your business.
- Flexible-Design: You can send plain text, graphics, or attach files-which suits your message best. A choice of design option gives you chance to convey your business branding.
- Shareable: This helps people to forward or share your e-mail content, building your brand by viral marketing. This invokes new customers to follow your brand.
- Time-saving: Through automation, you can trigger e-mails to be sent to customers based on an action they have performed on your website.
Take Away- As a Best Digital Marketing Company in Pune Optimized Infotech is a melting pot of vibrant ideas blasting off together to produce superb customer experiences. Having faith in us, our clients allow our team to experiment with their online environment for possible results.
Why use Optimize InfoTech service for Digital Marketing?
Digital marketing is an opportunity where you can connect your audience and there is an opportunity to convert a lead or acquire a customer. Digital marketing creates so many opportunities by allowing you to reach prospective buyers using various online channels. The channels might be social media platforms, website, online medium, google ads and many more.
It is very important to target right customer at right time at right platform and for that all you need is experienced and well-known digital marketing company. Optimized InfoTech is a reputed, experienced digital marketing company who is in this industry since a very long time.
We help you reach the right customers to drive sales using various marketing channels. Optimized InfoTech is always updated with latest trends and technology which help your website increase traffic and brand value. Our strong passion and creativity make us a brilliant web development partner and always find new ways to grow the website and enhance the revenue level of our clients.
Working with Optimized InfoTech means providing your business with great saving and our team leaves no stone unturned to ensure good returns from every penny invested in the digital marketing project.
We are known for High quality service, on time delivery and seamless customer support. We provide services according your demand and always try to make the best out of it.
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