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Electric Face Cleanser Market | Growth Market Reports

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The global electric face cleanser market was valued at USD 7 billion in 2019 and is estimated to reach USD 11.5 by 2028. The market is anticipated to expand at a high CAGR during the forecast period, 2021 – 2028. The growth of the market is attributed to increasing skin-related disorders and rising beauty consciousness among the consumers.

Air pollution is one of the main causes of skin disorders. It speeds up skin-aging and wrinkles. As a result, several consumers are gradually using skin care products such as sunscreen and body lotions as preventive measures. Electric face cleansers have been incorporated into the skincare routine, as it purifies the skin and cleans the pores that have been blocked due to dust and smoke particles. Electric face cleansers act as a single device that cleanses, moisturizes, exfoliates, and improves the texture of the skin.

The massaging function of these devices enhances circulation and skin elasticity, which reduces wrinkles. Furthermore, various skincare experts suggest following the above 4-step skincare ritual once a week for healthy skin. This is estimated to increase the market growth throughout the forecast period.

Special electric face cleansers have unique bristles to suit different skin types. The electric face cleanser market is acquiring a significant grip in households, due to its convenience. These devices are mainly battery operated, which makes it convenient to carry while traveling. Manufacturers are concentrating on product improvements by developing oscillation technology in the brushes. Clarisonic’s Mia model is an instance of such technology. The Mia model along with its vibrations, delivers 300 micro-massage movements every minute that removes makeup, dirt, and oil from the skin effectively.

Market Trends, Drivers, Restraints, and Opportunities:

  • Increasing expediture on skincare products and treatments, owing to rising disposable income, is projected to propel the market.
  • Rising awareness about skin health and beauty products is predicted to boost the market.
  • Advantages like ease-of-use, cost effectiveness, and others are estimated to grow the demand for the product, specially for personal use.
  • Growing number of people opting for salon-based beauty treatments, where electric face cleansers are used frequently, is anticipated to boost the market.
  • Another key factor projected to hinder the market growth is low product penetration in most of the cosmetic markets such as India, China, and Brazil.
  • Manufacturers are creating contractual alliances with branded and local salon brands to expand product sales. This is expected to present numerous opportunities for the expansion of the market.

Market Segment Insights:

Commercial segment to account for a large revenue share

Based on end-users, the market is bifurcated into personal and commercial.

The commercial segment is accounts for a large share of the global revenue. The key factor supporting the segment growth is the broad usage of the product in skin treatments such as facial and bleach in spas and salons. Majority of skin problems such as loose skin, wrinkles, and dry skin patches are observed among the ageing population, which is increasing their inclination for salon-based skin treatments. The range of electric beauty devices is huge in spas and salons, which is predicted to boost the market demand throughout the forecast period.

Personal segment is anticipated to witness a considerable growth

The personal segment is anticipated to witness a considerable growth over the forecast period. Rising awareness about these products is projected to increase the product demand. Consumers do not have enough time to follow a proper skin cleansing plan or make routine salon visits for skin treatments, owing to a hectic life. Such products are time-saving and cost-efficient alternatives to long skin treatments that are provided in salons.

Offline segment to account for a large share of the overall revenue

On the basis of distribution channels, the market is segmented into online and offline. The offline segment accounts for a large revenue share. Consumers prefer testing electric devices before usage to check for any operational damages. Hence, demos, products, and tutorials are offered by offline channels to boost sales. Offline channels offer after-sale services for electric products in case of damage throughout the warranty period. This is expected to positively affect the segment growth in the coming years.

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