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Artificial intelligence (AI) has made email automation wonderful. This is the best combination and helps a lot in reshaping the email marketing game. By using this, you are able to send a personalized email and predict engagement.

Table of Contents

  1. What is AI in email marketing?
  2. Email marketing via AI- benefits
    • Customization and personalization
    • It increases efficiency
  3. Conclusion

Not only this, you can send an email to many contacts instantly or schedule it to be sent later on at an optimal time. If you are an email marketer, you must be aware of the use of AI in email marketing to improve your results. If you use AI, it will help you write perfect subject lines, and send them to the existing customers and prospects.

Sending emails is an inseparable part of digital marketing, and artificial intelligence has made it so powerful than ever before. In this article, we discuss the combination of email marketing and artificial intelligence and how it is effective for your automation process.

What Is AI in Email Marketing?

Artificial intelligence covers many technologies like computer vision, natural language processes, machine learning, and more. These machines help humans in performing tasks more easily. For example, as we all know that AI is being used in driving cars.

AI in email automation | Mumara

In this way, it has taken the charge of the wheel and performs specific cognitive tasks. Likewise, your all-time favorite Siri and Alexa respond back to your just like humans. They understand your voice and they respond by using AI. Moreover, Netflix, Amazon, Facebook, etc. use AI to show you the stuff that you might like based on your interest.

The same is the case with email marketing. With the growing need for marketing, many methods are discovered and email automation is one of them. Email automation is too much supportive in building a reputation and allowing you a one-to-one communication facility.

When it comes to AI in email marketing, it provides you with countless facilities. It helps you in marking predictions of your email campaign. Not only this, you can modify your decisions based on those predictions that are shown by the AI tools.

Last but not least, AI in email marketing is highly cost-effective and increases sales. The reason behind this is that the emails sent through AI increase the open and click-through rate of your email campaign which ultimately brings more sales for you.

Email Marketing via AI- Benefits

If you want to step in into email marketing, we tell you that AI is a game changer in this regard.

Here are a few benefits that we disclose for more explanation:

Customization and Personalization

By using AI in email marketing, you collect users and use them according to your choice. You can customize your message to enhance engagement. People of today like the message that is more personalized.

AI in email marketing | Mumara

When a visitor comes to your website and searches for some items, his history is recorded and Ai target this kind of user with personalized messages.

For example, when you set a discount for the user specified on the product that he was searching for, AI will target that customer and feed him with the relevant information.

It Increases Efficiency

AI helps you to improve the efficiency of your email marketing. The email automation tools like Mailchimp, Mumara, Hubspot, etc. use AI to create email lists, design email campaign, and send it to the most suitable audience.

email automation | Mumara

Can you send an email to 100,000 contacts manually? That would undoubtedly be not possible. Email automation tools have solved this problem and you do not need to hire a big team for marketing purposes.


To conclude, we can say that AI in email marketing is very much helpful for your success. You can avail countless benefits if you get the best combination of both of them. Billions of emails are sent every day and artificial intelligence is helping a lot to stand out in the market.


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