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There is nothing to get surprised to know that email marketing is still one of the best marketing tools for marketers. Many marketers chose it because it is among the most recognized channels that bring a better return on investment.

Table of Contents

  1. What is email marketing?
  2. How does email marketing work?
    • Use an email list
    • Use an email service provider
    • Define your goals
  3. Email marketing top tips
    • Get personal
    • Do not send too many promotional emails
    • Email automation is the key
    • Segment your email list
  4. Conclusion

Along with it, by using an email automation tool, you find an opportunity to get interacted with the user on a 1-to-1 basis. Although there are many channels of marketing available in the market, email marketing is still alive. Some people are still of the view that email marketing is a song of the past and it was our parents who use it.

That is certainly not true. The fact is that email is still the best choice to target the most interested audience in a personalized and customized way. According to the marketers, there are many marketing channels like Facebook, Instagram, Twitter, and LinkedIn and email marketing is facing them alone with the great impact and force.

No matter how much engagement these social media channels get, these channels are more into entertainment than used for business purposes. Along with it, on social media, you advertise for all and sundry without taking the point into consideration if it is relevant for the users or not. Here is the point where email marketing takes lead from them. It gives you an opportunity to go to the audience individually.

What Is Email Marketing?

Email marketing is a kind of direct marketing with personalized emails to inform the audience about your services and the product. This audience consists of your email list and you send them frequent updates with compelling CTAs to take some action.

what is email marketing | Mumara

By using these call to actions you can make a purchase, book a demo, or sign up for the services. this is the method you can directly land in the inbox of the users if you use an email marketing software for personalized emails.

Here, you need to understand the fact that it is not that easy. With the arrival of email marketing tools, spam filters have become active. It means that when you send a generic email, they are active and there are huge chances that these emails will land in the spam folder.

How Does Email Marketing Work?

As we have discussed in the above lines that email marketing is a top-performing marketing method. In the following lines we shall discuss how it works:

Use an Email List

The first step to run your email campaign is to find an active email list. By active list, we mean that you must use the list of the users that must be interested to hear from you. For that purpose, you need to set a double opt-in process where the user takes some pain to subscribe to your email list.

Email list | Mumara

These users will be the cause of increasing engagement in your email campaign. There are many methods to build your email list including a lead magnet and a simple form on your website.

Also, you can send free coupons to the audience in order to get their email addresses for your email list.

Use an Email Service Provider

An ESP (email service provider) or email marketing tool is a platform that helps you manage your email list and design a beautiful email marketing campaign. Along with it, it executes an automation email campaign.

There are many email marketing platforms like MailChimp, Mumara, Sendinblue, etc., that are working to provide the best email marketing experience to the users. From building an email list to designing an email campaign, and delivering it right to the inbox of the users can be performed in the most professional way.

Define Your Goals

If you do not define your goals and strive to make some difference in business, we assure you are going nowhere. If you want to achieve high-end goals, you need to move forward systematically. Email marketing is the key to driving you toward your predefined goals.

email marketing goals | Mumara

You can boost your sales through brand awareness. Along with it, you need to keep that in mind if you can hold your customers and keep them engaged, that can do a lot for you. Email marketing is the best way to convert more leads into sales.

If you are a beginner, you must know the fact that you can achieve your success step by step. In this regard, you’re your email list, your marketing strategy, and the email service provider must be aligned.

If there is anything that is out of the box or against the fundamental laws of email marketing, we suggest you revisit your approach.

Email Marketing Top Tips

Email marketing is a science as well as an art. You must follow the rules to get a major breakthrough. These are not the hard and fast rules, rather, it is the part and parcel of the email marketing strategy you must adopt. There is not any doubt to be focused on the results, but along with it, you must plan a good strategy.

Here are some of the tips you must consider before you plan an email marketing campaign:

Get Personal

Personalization is among the most important elements that need special attention in an email campaign. When we talk about personalization, many people think that it is about addressing the users by name.

Email personalization | Mumara

A marketer must focus on the point that this is merely a part of the personalization to call the users by name. There are many more in this field. You can use personalization to send the message to the users well in time when they want to hear from you.

It means that choosing the right time in your email marketing strategy is also personalization. Not only this, you must your message must be relevant and must be anticipating your customer’s needs. Here, you need to understand that there is a very thin line between personalization and over-personalization.

It is never recommended to send over personalized emails. For example, if a customer is running a query like ‘how to cure infertility’ on Google and you start sending emails based on the infertility remedies, that will not be appreciated.

Rather the user will get offended by this approach with a sense that he is being watched. You must focus on the relevant data and send the emails that are purely made for them accurately.

Do Not Send Too Many Promotional Emails

Although, promotional emails are very helpful, sending them all the time can be harmful. The reason behind this is that promotions are not everything for email marketing. You need to be focused on relationship building other than too much promotion.

promotional emails | Mumara

If you do not work on healthy relationship building, you have to think twice about being an email marketing marketer.

Email Automation Is the Key

Email automation is highly dependent on email automation. It would not be wrong if we say that an email automation tool is responsible for sending your email marketing campaigns. Can you send your email marketing campaign to too many users one by one? That would certainly be not possible.

For that reason, you need software that helps you in building your email list and send your emails to the targeted audience. Such tools help in increasing conversion rates and improving efficiency. Along with it, this software allows you to scale the performance of your email marketing campaign.

Segment Your Email List

Email segmentation is a process where you group your customers based on their preferences, likes, and dislikes. You can obtain this information by creating a simple form. In this form, you can ask about the customized information that you want to take from your users.

Segmentation | Mumara

This information is helpful in the segmentation of your email list. Sending emails to these lists come up with the best results due to high engagements. During this process, you figure out which email is suitable for which group.

For example, an email campaign that you design for the people below the age of 25, and you send it to the list that contains users that age more than 25, what would be the outcome? This campaign will come up with less engagement resulting in low sales.


To conclude, we are in a position to tell you if you are ignoring your email marketing as a beginner marketer, we suggest you review your strategy. There are endless results of this highly efficient way to engage your customers.

All you need is to use reliable email automation software that helps you to win the market.


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