You can't explain everything that people need to know about your company by talking to them directly. You also don't have a huge company to run ads on TV and radio. One of the best ways to reach out to people is by handing out information through an A4 document folder. You design this folder and determine what type of information you want the people to know. If you can come up with an appealing ad, you might encourage people to buy your products. These tips will help you when designing the folder.
Select the information
You need only the most significant information that people want to know. You can't have everything in the ad as it might look like a book. Just have an A4 folder with a few leaflets inside it. You can add images to make the text exciting, but it is as far as you can go. Choose the information you think will attract people to find out more details about your company.
Ask your employees
You can't decide on all the details alone. You also need to ask your employees to have their input on the ads. They might offer suggestions that are worth having a second look at. If you just have your own way, you might include tons of information that people don't even want to read. By asking someone else to have a look, you are making it easy to screen the content to make it concise.
Use interesting words
If you give these folders to people in the hope that you will attract them to be your customers, you can't expect them to read everything until the end. They might read the cover page along with the first pages. Despite not reading all the details, they still need to feel enticed to consider what you offer. The words you choose can affect how they decide. Avoid explaining in long sentences. Use bullet points, sub-headings, and numbers. You need to make it easy for them to understand the information.
Be bold with colours
You want to attract people to read until the end. Therefore, you need to be bold with the colours you choose. You need to make it exciting for them. Between a plain paper with lots of text and another one with colourful images, they will choose the latter. It does not mean that you try to dumb it down for them. It says that you understand that people have a limited attention span, and you want to make the most of their attention given to the ad.
Don't forget your brand
Regardless of the advertising platform you choose, you need to stay true to your message. Make sure that when people see the ads, they recognise your business.
After you come up with the first draft of the design, it has to go through several steps before publication. You need to proofread the details and ask the other employees to have a look. You can't afford to send out incorrect information.
