Europe food colorant market size is estimated to register a substantial CAGR during the forecast period, 2021–2028. The growth of the market is attributed to increasing applications of food colorants in food and beverage industry.
Food colorants are coloring additives also known as dye or pigments which are added to food or beverages to impart color and give an attractive appearance to the food and beverages. Food colorants are added in the food and beverages to maintain and improve safety, freshness, nutritional value, taste, texture and appearance of foods and beverages.
In the European Union, food colors are regulated as food additives, under a comprehensive set of regulations, for food improvement agents. Presently, in the European Union, 39 colors are authorized as color additives, for usage in foods. The European food colorants market continues to capture the largest market share, due to the growing demand for clean label foods and health awareness.
The Covid-19 pandemic had an adverse impact on the Europe food colorant market. The production and supply in the market has been on halt owing to lockdown; however, the government’s steps and strategies have helped to neutralised the situation. This pandemic has encouraged the key players to implement advance technologies to overcome these challenges and expand the market growth.
Market Trends, Drivers, Restraints, and Opportunities
- Availability of raw materials such as fruits and vegetables and edible plants, coupled with rising consumer demand for natural colorants are expected to drive the market during the forecast period.
- Increasing applications of food colorants in food and beverage industry is anticipated to boost the food colorants market in coming years.
- Increasing consumer demand for processed foods is likely to expand the consumption of food colorants.
- Stringent regulations regarding use of food colorants are projected to impede the market growth.
- Side effects associated with synthetic colors on health are expected to hinder the growth of global food colorants market.
- R&D investment and technological advancement in Europe food colorant market are expected to offer lucrative opportunities for the market players.
Key Companies
- Royal DSM
- BASF SE
- Chr. Hansen A/S
- Sensient Technologies
- Dohler Group Se
Competitive Landscape
Key players competing in the Europe food colorant market include Royal DSM; BASF SE; Chr. Hansen A/S; Sensient Technologies; and Dohler Group Se.
Some of these players are using several market strategies such as mergers, acquisitions, partnerships, collaborations, capacity expansion, and product launches to enhance their market shares.
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