The concept of sitelink isn’t as tough as it appears.
Sitelinks, as the name suggests, are links that navigate to other pages or sections. These sitelinks can be seen under Google search results. Do you know what they are used for? These sitelinks are helpful in the sense that they navigate the users to related and relevant information that might be needed by them.
Fun Fact Alert: The first sitelink came to the world in the year 2005!
Types Of Sitelinks
Since the inception of sitelinks, these have evolved in multiple ways. Present-day sitelinks are different from the ones seen in the past. Here are the different types:
Some sitelinks require you to pay for the links. These sitelinks may come over your ads. These sitelinks are unique; they allow you to manage the text and URLs displayed with your ads. Unlike other sitelinks that are based on algorithms and are automatically generated, these sitelinks give you the liberty to control the texts and URLs.
These are pretty simple to understand. These sitelinks basically contain nothing more than links that navigate to other pages on your website. These usually occur for branded terms. These types of sitelinks can be seen only on top search results.
Organic One-line Sitelinks
You can find organic one-line sitelinks of multiple types of search queries. The usual limit of such sitelinks is typically four sitelinks. However, you can also view more than four sitelinks in a variation that showcases more than four in a carousel. There are two ways these sitelinks may navigate you. One, they will take you directly to the content within pages with the help of fragment links. Second, they may jump to the other relevant pages on a site.
Sitelinks Search Boxes
These navigate you to the exact position where you want to land. These are search boxes that allow you to search for the website or app directly. Google adds these sitelinks automatically, only in case of branded terms.
For instance, you may be having a clothing business website. One of your customers wants 100% cotton ethnic wear for men. The customer would not be required to open the main site and then scroll down for the options. He can simply search it in the sitelink search box, and he will jump to the men’s ethnic section of your site.
The Need Of Sitelinks
Sitelinks are beneficial to a site in many ways. These give you the much-needed visibility. This helps make your website ace the search result race.
From a user’s perspective, these sitelinks aid in reaching the desired content faster. When you provide the accurate content that your customers want in just a click, your customers automatically get happy with your site performance.
Smart Ways You Can Influence Sitelinks
Who said you couldn’t do anything to influence sitelinks? When you sprinkle smartness in your hard work, you undoubtedly get the results in your favour. Okay so, the sad fact is that you can’t do much to edit the organic sitelinks. You can’t manage them now, as you used to some time before. However, here are a few great ideas that you can try:
TIP 1: Site Structure
A simple website is less likely to have good sitelinks. The website structure is an essential factor that influences the sitelinks. Accentuate your website architecture to get in the good books of Google sitelinks.
TIP 2: The Sitelink Search Box
Many want sitelink search boxes to enrich the quality of user experience for their customers. However, many don’t like the unsolicited sitelink search box to flash for their site. Here comes a quick tip! If you want to remove the sitelink search box once and for all, then there is a tag you can add to your homepage. The tag goes as follows:
<meta name=”google” content=”nositelinksearchbox”/>
You can simply copy-paste the tag too.
TIP 3: Noindex
There are chances where you might require to noindex certain pages of your site. These prevent such pages from appearing in the sitelinks. However, you can definitely use the strategy whenever such a need arises.
TIP 4: Relevance is Important
When you manage your site, you must think of ways how you can make your pages useful to the needs of the viewers. For this, you might require to step into the shoes of a viewer visiting your site. Brainstorm and work on things that might be most beneficial for the users and can offer relevant results.
TIP 5: Headings And Content List
You might have seen sitelinks that are the same as the headings used in the site. That is the crucial trick. Make use of relevant headings and table of contents.
TIP 6: Hreflang
Hreflang tags are useful as they aid Google to show suitable sitelinks according to language.
The Final Line
Sitelinks is a magical way to nail the SERP game. While you might consider yourself helpless to control these sitelinks for your site, you can use the above-mentioned smart tips and tricks to influence the sitelinks. Be a smart website handler.
Kellie Minton arrived on the cyber security scene in the early 2000s when virus and malware were still new and slowly evolving. Her longtime affair with writing with an interest in the cybersecurity industry, combined with her IT degree, has contributed to experience several aspects of security suite industry such as blogging at norton.com/setup .