Exit Pop
Businesses have been trying to keep their web visitors from getting away from their websites ever since its invention. This is why exit popups came in handy. Exit popups, also known as Exit Intent Popups, are an effective way to capture a last chance at converting a visitor before they decide to hit the back button.
This type of popup is triggered when a visitor is about to leave the website, which increases the chance of them taking action. It can sway a visitor to decide to stay or at least provide their email address. Here's howexit popups work and why they may be the right fit for your business.
Exit Intent Technology
Exit Intent Technology is a form of artificial intelligence that reads the user's behavior and tracks their movements on the page. When a user’s movements indicate they are about to leave, a popup is triggered to ask the user if they would like to continue navigating the page and provide them with a clear call-to-action and incentives.
When creating an exit pop, businesses must consider the aesthetic design, message and CTA, as well as the timing of the pop-up. The key is to ensure the message and CTA are placed in strategic locations on the webpage so the user is presented with the pop-up where it is most likely to be of benefit. Furthermore, choosing the right time to trigger the exit popup is fundamental to success; too soon and the user may not have had enough time to engage in the piece of content, too late and the user may have already left.
Exit Intent Popup
Exit Intent Popups enable businesses to capture potential leads and convince potential customers to remain on the website. Depending on the business offer, an exit intent popup can offer a discount code, product upgrade, coupon, or a thank you message. Utilizing an exit popup can put visitors at ease and act as an invitation to stay and purchase a product or further explore the website.
Furthermore, the popups can direct users to the company’s social media profiles for further engagement and provide the option to enter their email address. Capturing emails can be used for further marketing efforts whether that's through newsletters, exclusive promotions, or personalized offers sent in the future.
It's clear that there is a potential upside to using Exit Intent Popups, especially when a business offers a product or service that fits behind an opt-in form. Setting up an exit popup can provide a key opportunity to persuade a user to convert, therefore maximising the chances of making a sale, capturing a lead or increasing page views.
When implementing an exit popup, it is essential to consider all of the possible elements that can make the popup effective. The truth is exit popups can be effective when used properly and balanced with the user experience. With the right message, specially tailored incentives, call-to-action and exit intent technology, businesses of all sizes and industries can benefit from this wonderful marketing tool.
