KFC application is an extension of the global brand in the UAE. The app enables users to order & get KFC food delivered right at their doorsteps across Egypt and the Middle East. The app also enables users to track the real-time status of their order delivery Besides home delivery, the application also offers them the ease to do self-pickup, book a table, or carhop – all from the home screen.
Meeting KFC’s Need For Expanding Their Digital Presence in The Middle East.
It is not uncommon for food chains to partner with food delivery aggregators to take their products to a wide market. However, this ease more often than not is met with low brand resonance and high competition.
For a brand that has been around since 1952, it is very important that brand resonance is kept intact in order to keep the legacy alive. For food delivery app development services to KFC, preserving its legacy alive meant adopting digitalization.