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Do you wait for the customers to share feedback on your products or services? Do your salespersons stay in touch with customers only during the sales stage? Change your strategy by being proactive to your customer needs. At a time when there are so many competitors vying for the market share, staying out of touch with customers will create a gap and loss of business. Make your customers feel valued and supported so that you can continue to gain their trust in your business. This should form the core of your customer support services.

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