Undoubtedly, all the modern brand owners are huge fans of online marketing. That is why it is an inherent part of every marketing strategy today. Although people love the digital world, but at the same time it is also important to create personal connections with your prospects by going beyond the digital realm. The more personalized a brand can make the buying process; the shorter will be your sales cycle.
Whether you are attracting leads online or knocking on their doors, everyone craves a more human buying experience. Promotional items have long been used as tangible ways to build relationships between people and brands. So, how about harnessing the power to extend the online marketing efforts beyond the screen?
Here we give you some powerful, robust, and effective campaign ideas that will help you in extending the life of your online marketing campaigns.
Pair a promotional item with any social media campaign
Social media advertising is very effective and it can reach millions of audiences in a short span of time. On the top of it, if you have some valuable for your audience, your campaign is going to be a sure hit.
You can easily promote your brand both online and offline by incorporating promo items right into the social media campaigns. The process is simple:
- You need to create a promotional item that goes with your brand. For instance, for a low cholesterol oil brand, one can create t-shirts in Kelowna bringing in picture the importance of heart health.
- Once the promotional product is finalized, you need to create an advertising campaign directed at your target audience that encourages them to request an item to be sent for free.
If you are looking for some more ideas, you can start with your buyer personas.
Answer the following questions:
- How does your company help to solve problems in real life?
- How can that be translated in a giveaway?
To answer these questions, it is important to know your customers. For instance, if you know your customers love to travel, a luggage tag or a travelling sweat shirt can be the best for them.
You need to brainstorm and come up with ideas that is related to your industry and which can act as an effective promo item. Pairing social media campaigns with promo items can be a great way to capture your prospects’ attention. Keep these best practices in mind if you decide to try this for yourself:
Choose an item with a high perceived value – something your audience will find extremely helpful.
Promote the item in your giveaway. But make sure that the message goes clear throughout the campaign. There is no need to confuse the prospects about anything.
If you want the best t-shirt printing in Kelowna, you can talk to us.
Ronnie Dyer is the author of this website and writes articles for a long time. For further details about T Shirt Embroidery in Edmonton and Promotional Products in Canada please visit the website.