Facebook Ads and Google Ads are the two variations of Paid advertising. Between Google Ads and Facebook Ads, there are numerous approaches to determine where your media budget should go. Here’s what you should consider and compute. Both can be powerful drivers for your brand, and many business combine the two to expand their reach.
But, with limited time and funds, where do you begin to get the most bang for your buck? When it comes to extending their paid media presence, it’s one of the most frequently asked questions. Where should I put my ad money?
Although the two ad platforms have a lot of things in common, there are a few key differences that will determine which is the finest fit for your brand. If you are new to paid advertising, better you can enroll for a course can prove yourself on your digital marketing knowledge. If you are a person who is looking to expand your brand reach locally, get it done with the help of a PPC training in Kochi. You may be aware that STEPS Kochi is the most well-known training institute for best digital marketing training in Kochi to master in the field of online marketing.
Budget for Digital Advertising and Acquisition Costs
Know your reach numbers straight before you spend any money. Estimate how much you can spend to get a new customer.. If you don’t understand this, you’ll waste a lot of money on a platform that has no direction. Examine your entire budget and proceed backwards from the highest intent.
Optimize your retargeting first, then invest the remaining cash higher in the funnel. This will ensure that you obtain the highest possible return on your investment, which you can then reinvest in the customer journey.
Your Business and Its Competitors
First, study your business and use Google’s Keyword Planner to determine your likely costs. Certain businesses or sub-industries are exorbitantly expensive in terms of cost per click and ad budget. For example, law-related keywords are extremely costly. If you’re looking for searches in that region but don’t have a huge budget, you might want to reconsider. While this does not preclude you from using Google Ads, you should be aware that for certain industries,
Facebook ads may be a more cost-effective option with exceptionally powerful targeting options. Using Google Ads RLSA (Remarketing Lists for Search Ads) function to only show ads to users who have visited your site is another option to consider.
Defining Your Goal
After determining what your brand can afford and considering the business and competitors, you should assess what you want to accomplish with this advertising strategy. If you want to raise brand awareness or generate requirement, Facebook ads can be a better option.
If you’re hoping to create sales or leads, though, Google Ads may be a better option for you. However, you’ll have to re-evaluate your overall Google and Facebook ad budget. Ii is noticed that reduced cost per conversion is obtained using Facebook Ads in numerous circumstances.
The trick is to assess the quality of your leads and determine your cost per solid, qualified lead. Google Ads may cost twice as much, but do they convert at a higher rate? Make sure you’re doing the math all the way to your end goal to locate the more advantageous approach.
In the buyer’s journey stages
Knowing where the consumer is in the buyer journey can also assist you to determine which advertising channel to use. This could indicate that both platforms are a good fit, but at different times. Due to the high level of intent from your audience, Google Ads would be your best bet if you want to capture visitors while they are looking to buy a product or service.
Facebook advertisements can help you target people who have a present or unknown need for it. If you’re attempting to raise initial awareness or influence ongoing consideration of your product or service, Facebook advertisements can help you target people who have a present or unknown need for it. This is how your digital marketing strategy and your company’s growth can be aided by combining the two channels.
Overall Search Volume & Brand Development
This is typically an excellent place to start, but I find that many companies don’t give it enough thought. If your brand has a new product or service with little or no search volume, Google search advertisements will not provide you with a lot of traffic. Consider the pain points your product addresses before fully dismissing Google Ads in this instance.
There could be a list of keywords that describe what your product does and how it solves the problem. Instead of targeting users based on their purpose, you can target them based on their demographics and interests, allowing you to introduce your offer to the right people.
Product or Service That Is Demographically Sensitive
This leads to the second scenario: if the purchase of your product or service is firmly linked to specific life events, then Facebook is most likely the superior choice. Facebook’s targeting capabilities are extensive, including the ability to target users based on life-changing events. While Google allows you to target specific life events, you are still focusing on people who are looking for those terms.
Facebook has a lot of targeting options, including the ability to target users based on life events. While Google allows you to target specific life events, you’re still just targeting those who are searching for those terms.
Although not as significant as some other factors, it is worth noting and is roughly related to the previous point. Even if you make attempts to increase brand awareness, if you are a new brand, you will most likely be less successful in search than a mature, established company in your field. Why? In this case, your competitors’ brands are far more well-known and loyal. Users will most likely notice considerably more success in your competitor’s paid advertising when they see your ad and your competitor’s ad.
Make sure you take into account your company’s market position. To boost your chances of success, you may just need to start building your brand reputation and familiarity using Facebook advertisements and other social media channels before moving on to Google Ads.
As you can see, there is no one-size-fits-all solution or complete approach to determining whether to use Google Ads or Facebook Ads for your company. Both Google Ads and Facebook Ads are used differently for various business types. To examine the size of the company, brand awareness reach, affordable costs, prospective leads you can decide which is better for your brand.