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The global vegetable oils in beauty and personal care market was valued at USD 4.4 billion by 2022 and is projected to reach USD 5.8 billion by 2027, at a CAGR of 5.7% during the forecast period in terms of value. Vegetable oils from terrestrial plants consist mainly of triglycerides (95-98%) and mono & diglycerides (1%) with micronutrients, particularly molecules like tocopherols and/or polyphenols. According to SOPHIM, “vegetable oils are natural ingredients mainly composed of triglycerides. Vegetable oils include saturated or unsaturated fatty acids (omega 3, 6, 9) and unsaponifiable matter in small quantities but have highly desirable biological properties for cosmetic use.

Vegetable Oils in Beauty and Personal Care Market

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Drivers: Rising demand for premium quality products

Recently, there has been an increase in premium cosmetic consumers, specifically in the North American and European regions. This can be attributed to the rising awareness of various skin and hair health benefits associated with natural ingredients-based cosmetic products. As a result, consumers are conscious and always seek transparency on the premium cosmetic products they use daily. Consumers do not prefer synthetic mineral oil-based skin and personal care products, due to which cosmetic manufacturers are now strategizing on using natural ingredients. Nuts and vegetable-based oils fall under natural ingredients that cosmetic product manufacturers, specifically from the premium segment, seek the most. Such specialty natural ingredients enable key functionalities such as moisturization and skin healing properties. Hence, the consumers' concern over the transparency of cosmetic products eventually triggers a rising demand for vegetable oils.

Challenges: Issues related to oxidization

Skincare and makeup cosmetic formulations are typically complex mixtures, with each component influencing efficacy. Vegetable oils are mostly found in liquids, powders, and solid forms of makeup, such as emulsions, lotions, serums, lipsticks, eyeshadows, and mascaras. Vegetable oils are used in cosmetics due to their beneficial properties. However, they are also sensitive to oxygen and can cause off-flavors. The structure of the fatty acids in oils is critical for the shelf life of creams and lotions. Oils are made up of saturated fatty acids with no double bonds, monounsaturated fatty acids with one double bond, or polyunsaturated fatty acids with multiple double bonds.

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Polyunsaturated fatty acids are abundant in many vegetable oils, but the main challenge of polyunsaturated fatty acid-rich vegetable oils is that they are oxidatively unstable, which reduces shelf life. When combined with oxygen, fat oxidation of vegetable oils occurs, forming volatile oxidation products. Polyunsaturated fatty acids speed up fat oxidation and increase the number of primary oxidation products formed. These volatile oxidation products cause the rancid aroma of oxidized oil. Oxidation can affect the quality of cosmetic products and cause unwanted aromas and odors.

Rising Demand for Vegetable Oil-Based Skincare Products to Drive the Market

Vegetable oils in skin care products are beneficial for repairing damaged and dry skin. Vegetable oils naturally contain qualities known to nourish and protect the skin over beauty and personal care products with chemicals. Vegetable oils contain fatty acids, vitamins, nutrients, minerals, and antioxidant properties to improve skin complexion, repair damage, regenerate, tone, and protect the skin, hydrate, moisturize, and delay signs of aging. Oils obtained from avocados, coconuts, sunflowers, and argan kernels possess nourishing qualities that soothe and soften skin tissues. Biotique (India) offers Almond Oil Deep Cleanse Purifying Cleansing Oil which contains almond, sesame, neem, and staff tree oils.

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The North American Vegetable Oils in Beauty and Personal Care Market is Primarily Driven by Growth in the US and Canadian Markets

The market in North America is highly diversified, and manufacturers largely focus on developing vegetable oils to cater to the demand of end users. The native Americans of northern Mexico and the southwestern US have regarded jojoba oil for years due to its valuable qualities. It is used for multiple, varied cosmetic & medicinal purposes such as hair dressings, body oils, and skin salves. The market in North America is mainly dominated by a few companies, such as Cargill, Incorporated (US) and ADM (US). However, local players such as Maverik Oils (US) and ConnOils LLC (US) also provide a wide range of vegetable oils for beauty and personal care.

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